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Featured in Fasion
Gifts for Every Occasion with Pandora

Find the most meaningful gifts to surprise family and friends for all occasions. From the Pandora Moments collection pieces, celebrate every moment with the perfect gift from Pandora. Mark the most important milestones with meaningful jewellery that celebrate beautiful moments and big achievements. Bring extra magic to birthdays, graduations, weddings and more with pieces designed to capture the memories of the occasions that shape our lives. For your sister Celebrate her birthday with sparkling reminders of her unbreakable bond with you. The hand-finished sterling silver Happy Bday Balloon Dangle Charm is carefully shaped into balloons, decorated with hand-applied enamel and engraved with a ‘Happy Bday’ greeting. Style meets sentiment with the Openable Heart Locket Dangle Charm which opens to reveal the engraved ......read more

Max&Co. – Eid Time

Eid is fast approaching. Discover extra-special gifts, unforgettable outfits and more exceptional styles from Max&Co.   From AM to PM, bring some glamour to this special occasion. Jewel tones and statement silhouettes define the new EID dresscode.   Select a beautiful peacock tulle jersey maxi dress with an elegant and draped shape.   In an array of candy colours, small but mighty beaded mini bags are the sweet treat finishing touch that every party look deserves.      

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Put Your Best Fashion Foot Forward This Eid with Revolve!

April 21, 2022, DUBAI, UAE:  The LA-based next-generation fashion retailer and trusted premium lifestyle brand, REVOLVE have launched their exclusive edit just in time for Eid.   REVOLVE’s curated Eid collection features 115 gorgeous pieces to choose from, including variety of maxi dresses, embellished kaftans, and jumpsuits along with some stunning separates that include tailored trousers and flowy skirts in vibrant geometric prints, making for a fabulous addition to any Eid wardrobe!     Lilla Dress    REVOLVE Ruffle Hem Skirt Busan Maxi Dress  AED‬ 1,966  AED 2,777 AED 1,191           The Eid edit features a striking array of maxi and floor length dresses in vivid pops of color such ......read more

Breaking Stereotypes: BEHNOODE Launches Special Ramadan Collection Featuring a Model with Special Needs

- BEHNOODE Gives Quintessence a New Meaning by Embracing Imperfections - -All proceeds from the collection will go to BEHNOODE Foundation to support the current humanitarian crisis in Ukraine- Dubai, UAE - April 19, 2022 - Homegrown Middle Eastern Luxury Fashion House BEHNOODE launches a special 3-piece menswear collection to celebrate the holy month of Ramadan featuring Nicolas, an inspiring 27- year-old battling autism.    The luxury fashion house has not limited itself to collaborating with only elite models and celebrities. Instead, BEHNOODE intends to collaborate with everyone. “Beauty comes in all shapes and sizes. I have always believed that beauty lies in the eyes of the beholder. As an entrepreneur and most importantly as an artist, I feel that physical beauty is momentary. The true essence of beauty lies ......read more

MAX&Co. SS 2022 - La Vacanza

LA VACANZA INTRODUCING LA VACANZA - THE MAX&Co. SUMMER CAPSULE WITH ARTIST ISABELLA COTIER For SS22, MAX&Co. debuts its new &Co.llaboration design partnerships. The project kicks of with a capsule, titled La Vacanza, designed in partnership with Florence-based artist Isabella Cotier, known for her playful, colourful style. A joyful love letter to Italian summers, Cotier’s irreverent illustrations capture postcard-perfect scenes, from tables full of food and drink to nights spent dancing and girls zipping around on pushbikes. These are found splashed on new takes on the signature MAX&Co. logo tee, plus two scarves. “I wanted to celebrate the traditions and atmosphere of Italy. Italy has such a rich culture and energy that endlessly feeds into my work.” The &Co.llaboration capsule ......read more

His and Hers Opens Flagship Store in Iconic Dubai Mall

The High-End Comfort Clothing Concept brings Latest Collections from Emporio Armani Underwear and Beachwear, Max Mara Leisure and Beachwear, and Polo Ralph Lauren Underwear and Loungewear to the Mall’s New Luxury Fashion Extension     his and hers, a Men’s and Women’s retail concept, dedicated to high-end comfort clothing, has opened its doors to customers in the prestigious Dubai Mall, extending its range of designer leisurewear to fashion lovers in a brand-new location.   Building on the success of the fashion brand’s initial store in Gate Avenue DIFC, the new flagship, which is owned and operated by FIG Retail, marks the second in the brand’s chain. This new addition to the Dubai portfolio welcomes the first global shop in shop concept for these designer brands, that appeal to a ......read more

SS 22 Pastel Power - Denim Meets Pastels

Crowd-pleasing, versatile and inclusive in the way it has historically broken down class and gender barriers. Denim is a staple feature of anyone's wardrobe, perfect as it is for informal occasions and suitable, with just a few extra style touches, for more sophisticated events too. The shades of its characteristic blue colour are absolutely timeless but, for SS 22, Marina Rinaldi is using this  material in more delicate hues.   Thanks to the use of all-natural dyes, the jeanswear range is brimming with pastel colours, including soft shades of yellow, sage green and light pink.   Everything evokes the fresh feel of nature awakening after the harsh winter period and emphasises, through colour, care for the environment from which the dyes used, all of which are free from chemical agents, originate.  

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KENZO Releases Third Limited-Edition Drop for Spring-Summer 2022 un-der Artistic Director Nigo

Under the artistic direction of Nigo, KENZO releases the third drop in a series of limited-edition capsule collections for Spring-Summer 2022. Available in flagship stores worldwide in April 2022, it is the most compre-hensive capsule wardrobe to hit stores since the appointment of Nigo as Artistic Director of KENZO in September 2021. The drop follows the desi-gner’s debut runway show for the Maison in January 2022, with one addi-tional capsule to come. The third capsule collection revolves around denim. A key element in Ni-go’s own design tradition, Japanese denim is exercised across a selection of reinterpreted wardrobe tropes and married with the KENZO boke flower created by the Artistic Director upon his arrival at the Maison. Denim de-fines a collection comprised of eight pieces for women and seven pieces for men, all ......read more

CH Carolina Herrera's Ramadan 2022 Collection

CH Carolina Herrera introduces an exclusive Ramadan 2022 Collection, available across the Middle East CH Carolina Herrera welcomes you to join the joyous and festive season of Ramadan in its newest collection, Alegria de Vivir.  Under the evening crescent, this collection will take you from Iftar evenings to late night Suhoors in its vibrant, celebratory shades of Carolina red and emerald green intermixed with pale pink and burgundy tones. This collection emanates traditional and modern Ramadan silhouettes that play with volume and proportions, with beautiful silks in floral and geometric prints, emphasizing comfort for ease of transition from day to night. Each look is suited to be worn on its own, or paired with classic abayas or shawls for the CH woman’s personal preference. The collection also includes Mini ......read more

Missoni Spring Summer 2022

For his first show as Creative Director of the maison, Alberto Caliri focuses on the most essential and authentic spirit of the Missoni DNA: a heritage made of artistic flair and effortlessness, imagination and realness, revolutionary audacity and bourgeois elegance. With the Spring/Summer 2022 season, Missoni celebrates an independent and decisive femininity. The body and the skin become tools of self-expression for assertive, emotional and confident women. The late 90s influence a certain awareness in the search for a type of beauty that is a pleasure to be unapologetically satisfied. The flexuosity of the female forms is exalted in all its diverse declinations. Artsy patchworks, evoking the eccentric tapestries of Tai Missoni, beloved founder of the fashion house, are assembled creating the constructions of small pieces ......read more

Introducing the Ramadan Collection by Purificacion Garcia

Celebrate the festive season of Ramadan with Purificacion Garcia! March 24, 2022: For the special season of Ramadan, Purificacion García opens the doors of her and she has focused on a collection designed for special occasions during Ramadan with family and friends. Lightweight silhouettes that detach from the body and cover it to give a more discreet version of the proposals. The color palette focuses on orange, Klein blue, yellow and dark brown with touches of fuchsia. The collection's prints are created on this base, inspired by nocturnal floral worlds and geometric patterns. Overlays and mixtures of fabrics are played with. Silks and crepes are mixed with cotton and nylon. The accessories become gift pieces or the best companion for each of the looks proposed for these dates. Homenaje Acolchado, Samburu and Nube ......read more

Get Ramadan Ready with Max&Co.

From satin dresses made to play with matt and shiny textures, to maxi skirt in tulle jersey with gathered flounces in a full and playful style, dial up the glamour with a sparkling lamé twill blazer and check out for these Ramadan-inspired looks by Max&Co. Available at Dubai Mall boutique.    

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MAX MARA - RAMADAN EDIT 2022

MAX MARA   looks to the perfect Ramadan selection that will solve your styles woes:   Silhouettes become loose, airy and culturally inspired, and kaftan dresses become a key piece in the wardrobe.   Long shirt dress featuring side slit detail at the hips, cut from summer-ready linen to a flattering midi silhouette and lively volumes are the paramount way to stand out with timeless sensibility.  

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This Ramadan, an Exclusive Capsule Collection for the Middle East: Loro Piana Collaborates Once Again with Emirati Artist Mattar Bin Lahejc

On the occasion of the Holy month of Ramadan, Loro Piana is honoured to collaborate once again with celebrated Emirati artist Mattar Bin Lahej, to present a unique Capsule Collection that pays homage to his enduring love for Arabic typography and calligraphy. Mattar’s distinctive artwork will adorn a rich Collection of sophisticated kaftans, graceful abayas, delicate Shayla’s and modest pant suits in both linen and silk cady, complimented by iconic Loro Piana accessories and shoes, in colours and leathers exclusive for the Middle East. Mattar’s self-created Mattar Font can lend itself to many different forms of artistic expression and this Ramadan the font takes on a new life through the Arabic word ÍÈ which means “Love”. The artist chose this word because it embodies and symbolizes all the values he ......read more

Max Mara Atelier F/ W 2022

Sculpting Time: the contemporary spirit of the Fall Winter 2022 Max Mara Atelier Collection. Giving shape to bodies and faces, capturing the uniqueness of the human spirit in light and shade - ‘mediating between nothingness and being’ - this was the eternal quest of the sculptor, Alberto Giacometti.   The Fall Winter 2022 Max Mara Atelier Collection is a tribute to Giacometti’s ability to question material and give it a new power. This translates into 12 coats with sculptural volumes that, like true works of art, defy time by remaining eternally modern.   Made of cashmere, alpaca, mohair and natural fibres, strictly Made in Italy, the coats whisper in the secret and tactile language of soft textures, where the woven threads of the narrative are formed through memory, time and skilful hands moving ......read more

Spring Summer 2022 Collection

March 02, 2022:  The latest NEMOZENA collection presents a sartorial vision of the natural world. This season, the label is taking a new route, focusing on forward-thinking design with an unconventional look. Eclectic and refreshing craftsmanship are woven throughout the pieces making them dynamic and revolutionary.  To balance the bold and contemporary, florals are reinvented with an abstract eye while a trendy plissé skirt with splits adds urban elegance to the collection. Zingy lemon sorbet is the dominant colour making the collection carefree and soulful.  The Spring Summer 2022 collection is a homage to today's modern woman: versatile, spontaneous, and expressive.  

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KENZO Releases Second Limited-Edition Drop for Spring-Summer 2022 under Artistic Director Nigo

Under the artistic direction of Nigo, KENZO releases the second drop in a series of limited-edition capsule collections for Spring-Summer 2022. The drop follows the designer’s debut runway show for the Maison in Ja-nuary 2022, with two additional capsules to come. Nigo was appointed Artistic Director of KENZO in September 2021.   The second capsule collection exemplifies the twisting of archetypes and symbols central to Nigo’s design. An emblem of KENZO, the tiger emerges in new cartoonish form, expressed through the simplified and humorous hand of the Artistic Director. Surrounded by leaves, it appears across two five-piece wardrobes. Designed for women and men, respec-tively, but genderless in spirit, the wardrobes express a timeless and es-sential approach to dressing. A black oversized molleton hoodie defines ......read more

Weekend Max Mara SS 22 - WEEKENDERS KNITS

WEEKENDERS KNITS    Fine knits adorned with the Weekend Max Mara’s butterfly.    Weekend Max Mara embraces the new season with a special drop that heralds the arrival of the Spring Summer 2022 collection, comprising of a crew-neck sweater in pure cashmere featuring the brand's butterfly.   Also perfect for the holiday season to give or keep, for the occasion, Weekend Max Mara's butterfly is interpreted by Donald Robertson, the high-profile American illustrator and pop artist, who is no newcomer to the Weekend Max Mara world, having designed the namesake Signature Collection a few seasons ago.   One style, four colors – baby blue, turquoise, sunshine yellow and light pink. Each hue offers a different interpretation of the butterfly, finely woven into the knit with a pretty ......read more

MAX&Co. SS 22

Spring/summer 2022 is a celebration of fashion’s free-spirits; the women who don’t follow trends – but set their own. For the first part of the collection, the muse is Kate Moss. We take inspiration from two different sides of her style personality: the rebellious rock chick and the romantic bohemian. As we head into high summer and the second part of the collection, we imagine different – but no less compelling – muses, two young travellers on a Tuscan road trip. In this celebration of the curiosity and joy evoked by travel, they share with Kate an irresistible sense of adventure translated into their clothing, spirit and attitude. Come and join us! ROCK CHIC Kate’s off-duty style is as captivating as her on-catwalk appearances. Looking to her tailored, rebelliously rock-n-roll street ......read more

The Trendiest Eyewear Gifts This Festive Season

December 22, 2021:  It’s the most wonderful time of the year, if you’re racking your brain to think of some cute gift ideas, Nova Eyewear offers thoughtful, over-the-top and just practical gifts for friends and family who wear glasses on a regular basis.  Nova Eyewear, the global brand from Vision Rx Lab, is offering a complete bouquet of innovative eyewear solutions latest line-up to its patrons from around the world.  Whether you want to gift the latest look or embrace a more classic feel, there is a new collection that offers all the protection that your eyes need while following the trends. No matter who you’re shopping for, there’s a pair for everyone! From specially curated collections like Nova Wedding Collection to Nova Blumax for the ones who look for all around ......read more

MEO Teams Up With Iconic Korean Boy Band, BTS to Launch a Limited-edition Range of Masks

The limited range is highly sought after and sells out immediately    MEO partnered up with the iconic international pop sensation BTS to create an official mask range to celebrate their iconic singles 'Mic Drop' and 'DNA'.   The MEO BTS masks enable the New Zealand based company to reach a wide range of maskers who are not only thrilled to possess memorabilia of this ultra-influential pop band but are also reassured that they will remain safe with the world's most innovative face mask. Each MEO BTS Mask features a washable cover and is available in BTS - MIC Drop and DNA music designs to suit your lifestyle. Maskers around the world believe in the safety and security provided by MEO masks. Made from the best materials, MEO masks are supported by science and research and are designed to make people ......read more

CH Carolina Herrera- Gift Guide

CH Carolina Herrera- Gift Guide   

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Celebrate UAE National Day with FreshToHome's Special Bouquets

United Arab Emirates - November 20, 2021: Take part in UAE’s golden jubilee celebrations with FreshToHome’s fascinating new bouquets, comprising of handpicked fresh flowers and launched exclusively for the 50th anniversary:   ● UAE Floral Patriot - Express your love for the UAE by decorating your home or office with this simple fresh-cut flower arrangement, comprising two red roses, three pieces of fern, and one green and one white chrysanthemum, wrapped carefully in colours of the UAE flag. Price: AED 35   ● UAE National Day Delight - Surprise your friends with this unique and delightful bouquet, consisting of two white roses with a spray red rose, a palm leaf, two tinted gypso black and one green chrysanthemum, draped in black, green and white.  Price: AED ......read more

Kristina Fidelskaya — Spring / Summer 2022 Collection 'Peace'

November 07, 2021:  In the present, here & now.  Time stands still – a wave of consciousness overcomes you like the rising tide over a vast stretch of glistening sand. In a rush, like an undulation of emotions, the ripples of the waves crash creating a beautiful chaos, as the golden shores glimmer in the sunlight. A wild torrent of feelings, layers becoming undone – swept away with a serene calmness, into the now.  Barefoot on mid-August’s burnt grass, to the touch of softening leather car seats of a drop-top vintage convertible classic in the heat, and the sweltering summer breeze through your fingertips. Catching a drift, a dream of memorable instants lived in-between. The Kristina Fidelskaya Spring / Summer 2022 collection is named 'Peace' -  a dedication to a forgotten past ......read more

Max&Co. FW 21 - (Re) Work It!

(Re) Work It! November 02, 2021:  This season’s workwear has major fashion flair.  It’s all about the business-casual clash right now (think easy tees with tailoring, luxe leather with knits).  Mix business with pleasure: amp up workwear classics with playful, punkish details. Back to work with Max&Co. Fall Winter 2021 has never looked better.  

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Mini Bags CH Carolina Herrera

MINI BAGS October 31, 2021:  It is often said that a man’s best friend is his dog, and there is also no doubt that the bag is the perfect travel companion. The Mini versions of essential House of Herrera bags such as Andy, Matryoshka, Bimba or Initials Insignia are presented alongside the pets of different members of our team. The meticulous craftsmanship which goes into each piece that leaves our Leather Atelier in Spain is applied to every single detail, perfectly reducing the size of each bag to its minimum expression. Each dog is related to its owner’s favorite bag, creating a fun metaphor representing their personality and style, as if it were their alter ego. A fun game of dimensions and connection to what we appreciate the most. 

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BON CHIC BON GENRE – FW 21 A Hymn to Freedom

October 27, 2021:  In this house, which played host to huge concerts in the 50s, 60s and 70s, today you can hear only birdsong. Casa Gomis is also known as La Ricarda, a reference to the lagoon that sits in front of it. More than three centuries old, this aquifer area is one of the last untouched open spaces in the Delta del Llobregat. The roof’s vaulting is arranged in perfect balance with the waving tops of the surrounding pine trees. These iconic shapes skim over the landscape. The varied colours of the glass and ceramics in the gallery is the liveliest element of the design; together with the hues used for the interior, they are reminiscent of the Weekend Max Mara Bon Chic collection's palette. An authentically preppy style, designed over yarn-dyed fabrics and check patterns, where lace detailing shirts and ......read more

Rivoli Group Launches RIVOLI VISION to Deliver World Class Vision Care in the GCC

October 14, 2021 – Dubai: The Rivoli Group, one of the largest luxury watch and eyewear retailers in the GCC has launched Rivoli Vision – a dedicated division for its eyewear business – in order to continue to offer the highest quality in vision care to its GCC customers. Rivoli Group, which has decades of retail experience in creating bespoke and unique retail concepts in the watches category as well as in the eyewear distribution arena, has embarked on this initiative to manage its business expansion plans in the vision care segment in a manner that ensures the continuity of world class care. Ramesh Prabhakar, Vice Chairman and Managing Partner of the Rivoli Group said, “The launch of Rivoli Vision has come about as a natural evolution given our domain knowledge in the eyewear distribution arena ......read more

CH Carolina Herrera Winter 2021

WINTER COLLECTION 2021 October 24, 2021:  The yellow and grey tones which are mixed with black and Carolina red stand out. They appear applied on silk, wool or weft fabrics. The waist is highlighted, the lantern sleeves stand out and the tailoring is reinvented in its more relaxed version. BLASÓN and INITIALS INSIGNIA are the bags that link a collection that continue to update the concept of elegance.

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Tribal Thumka Is Back With a New Flair!

COLOR STORY BY DEE CELEBRATES ITS SECOND ANNIVERSARY WITH THE LAUNCH OF A NEW CAPSULE COLLECTION – TRIBAL THUMKA II EDITION   October 18, 2021 – Dubai, UAE: Color Story by Dee, a female founded vibrant fashion label, announces the launch of its bedazzling new collection – Tribal Thumka II Edition, in celebration of its second anniversary. Customers can explore and order the new anniversary capsule collection online from designer e-tailer platform, Kinzzi or through Color Story by Dee’s Instagram page. Giving tribute to its previous popular collection – Tribal Thumka, and giving nod to the brand’s second year of establishment, the new anniversary capsule collection is made with elements from the older collection, 100% eco-friendly fabrics such as linen, and finished by hand with ......read more

Kristina Fidelskaya — Spring / Summer 2022 'Peace' Collection

SPRING / SUMMER 2022 ‘PEACE’ In the present, here & now.  Time stands still – a wave of consciousness overcomes you like the rising tide over a vast stretch of glistening sand. In a rush, like an undulation of emotions, the ripples of the waves crash creating a beautiful chaos, as the golden shores glimmer in the sunlight. A wild torrent of feelings, layers becoming undone – swept away with a serene calmness, into the now.  Barefoot on mid-August’s burnt grass, to the touch of softening leather car seats of a drop-top vintage convertible classic in the heat, and the sweltering summer breeze through your fingertips. Catching a drift, a dream of memorable instants lived in-between. The Kristina Fidelskaya Spring / Summer 2022 collection is named 'Peace' -  a dedication ......read more

Boom of Attendance at WHITE Milano. Over 13,000 visitors, 85% of whom were buyers.

October 10, 2021:  After the stalemate of fashion weeks in recent seasons, the event was able to connect the city thanks to a program particularly rich in content, happenings, talks, installations happening in Tortona Fashion District and across the whole city with over 30 activations of Milano Loves Italy. The highlight of WHITE Show was the unexpected performance of the Italian singer-songwriter MADAME, who interpreted a brand new version of Sign o' the Times by Prince, the song chosen as the theme and inspiration for this edition. The edition SIGN OF THE TIMES of WHITE Milano, under the artistic direction of Massimiliano Bizzi and Beppe Angiolini, has come to a close. It marked an important change in the strategy and communication of the exhibition, sponsored by the Municipality of Milan, an event also made possible ......read more

Inaugural Abu Dhabi Collectors' Week to Showcase Emirate as World-Class Destination for Collectors

Retail Abu Dhabi festival will celebrate collections and collectors with exciting line-up of consumer experiences, brand activations, exclusives, and live performances from 7 - 16 October  Semi Permanent Middle East, the region’s first creativity and design festival, will close Abu Dhabi Collectors’ Week at Manarat Al Saadiyat from 14 - 16 October Abu Dhabi, UAE – 7, October 2021:   Abu Dhabi will catapult to the forefront of global collectors’ attentions this week, with the inaugural Abu Dhabi Collectors’ Week – a city-wide festival celebrating collectors and collections which will take place from 7 - 16 October. The event will amplify the UAE capital’s allure as a world-renowned destination for unique collector and retail-based experiences. Conceived by Retail ......read more

CH Winter Collection 2021

WINTER COLLECTION 2021 October 06, 2021:  The yellow and grey tones which are mixed with black and Carolina red stand out. They appear applied on silk, wool or weft fabrics. The waist is highlighted, the lantern sleeves stand out and the tailoring is reinvented in its more relaxed version. BLASÓN and INITIALS INSIGNIA are the bags that link a collection that continue to update the concept of elegance.

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Max&Co. FW 21 - Happy Days

Introducing the new moodboosting MAX&Co. FW 21 campaign. Celebrating sisterhood, unity and positivity, it’s a reminder to focus first and foremost on what’s within. Because when you’re feeling good, you’re guaranteed to look great – whatever you’re wearing.   Make a statement in the gingham check blazer. It has a slim cut with a button fastening and is lined. There are three mix and match options, with two trouser styles and a skirt. Create a striking suit or team it with denim for instant cool.   Wear the reversible bucket hat with the matching items in the collection for a high-impact look.  

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Adidas Introduces TERREX MYSHELTER Primaloft Jackets, Bridging the Gap Between Performance and Sustainability

• adidas TERREX comes together with Parley for the Oceans and synthetic insulation provider PrimaLoft to bring industry-first innovation to outdoor enthusiasts • The new collection offers consumers high performance insulation, composed from 100% recycled fiber, and uses no-dye technology •         Offering the perfect blend of performance, sustainability and style, the women’s and men’s models will launch October 1   Dubai, October 3, 2021: adidas has today introduced a new outdoor range for FW21, designed to support its ambition to help end plastic waste. Created in partnership with PrimaLoft® and Parley for the Oceans to help end plastic waste, the TERREX MYSHELTER PrimaLoft range brings together 100% recycled insulation, powerful sustainable credentials and the ......read more

Weekend Max Mara New Signature Collection FW21: A.W.ORLD by Alek Wek

September 28, 2021:  The Autumn Winter 2021 Signature Collection by Weekend Max Mara is created in collaboration with Alek Wek, a world-famous model and global icon whose beauty and vision continue to empower women all over the world.   A crossroad between her South Sudanese roots, cosmopolitan life, high-fashion stardom and artistic eye, Wek describes the collection as an infusion of “African culture with a London calling vibe and a touch of Boho.” Modern, cozy, and inventive, Wek created, together with the Weekend Max Mara team, an authentic lineup built on great standalone pieces to be mixed-and-matched liberally, bonding sophistication and practicality with a work-into-week-end versatility. With inclusivity in mind, the collection enhances women, their backgrounds, strengths, and beauty via garments that are ......read more

Sami Al-jaber Joins Adidas Family as Latest Brand Ambassador

23, September 2021- adidas today officially announced its partnership with Saudi legend and former football player Sami Al-Jaber. Al-Jaber is the latest addition to the growing list of local Saudi players and ambassadors to have signed with the brand, including recently announced signing and current Saudi national football team captain Salman Al- Faraj. The announcement comes as the nation celebrates its 91st annual National Day. This monumental moment falls directly in line with the brand’s evolution of its long-standing brand attitude Impossible Is Nothing. Empowering and celebrating athletes and iconic sportspeople in the region has been a vital message for adidas, with the brand taking several steps to ensure that regional and local sports communities are well represented and supported. Through this ......read more

Fall in Love with THAT Concept Store's Fall-Winter Collection

 Selection of world-renowned menswear and womenswear designers    Exclusive brands that cannot be found elsewhere    Dubai, United Arab Emirates, September 19, 2021: THAT Concept Store – the home-grown retail experience created by Majid Al Futtaim – presents its curated selection of luxury labels and exclusive styles for the Fall-Winter season. Chosen by a team of in-store stylists, the sartorial collection includes standout items for men and women and is available at both stores in Mall of the Emirates and City Centre Mirdif.    THAT Concept Store’s Fall-Winter collection houses exclusives that cannot be found elsewhere in the region such as unisex jewelry from Le Gramme, mindfully produced garments from Aeron and new silhouettes from Juun.J. These highlight ......read more

Lily Collins Weds in a Custom Ralph Lauren Gown

September 09, 2021:  Lily Collins wed director Charlie McDowell at Dunton Hot Springs this past weekend. The Bride wore a bespoke Calais-Caudry lace  Ralph Lauren Collection gown and the groom wore a velvet Purple Label suit.   Details on the dress:  The custom hooded dress and cape required over almost 200 hours of meticulous craftsmanship. The Calais-Caudry turtleneck gown  and cape were preciously crafted with the Leavers weaving loom, which produces meters of delicate cotton lace with unrivaled finesse.  The cape dances with Swarowski-beaded micro flowers and silk organza petals — all following the intricate pathway of Calais-Caudry lace.

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Presenting TARONGA - the new addition to the Rebel collection…

Bringing together a fine blend of unmatched functionality and bold design. Presenting TARONGA - the new addition to the Rebel collection, an indispensable upgrade to your fashion forward style. Flanked by deep black, the analog-digital watch dons the shades of red to play up the mod quotient. arrests the eyes and mind in an instant. The watch is housed in a high quality steel case, and is run ......read more

Adidas Reveals Adizero Collection in a New Sonic Ink Colorway to Celebrate Marathon Season…

Dubai, August 31, 2021: Today, adidas introduces a vibrant color update for the latest iteration of adidas’ record-breaking performance collection designed for speed - the ADIZERO ADIOS PRO 2, ADIZERO BOSTON 10, and ADIZERO PRIME X. The new sonic ink colorway marks an evolution of the adizero franchise, stepping away from the heritage colorway for a new one that embodies and captures the ......read more

Police Backpacks…

Reference : PELUG2000206 Carry your fashion statement with the all new Police backpacks for men and women. An ensemble of high-end style and signature Police elements, the backpacks come in varied designs, colors, finishes and materials. The spirit of the Police backpack collection lies in an unmatched urbanity that exudes your flair for individuality. A flawless and seamless addition to ......read more

CH Carolina Herrera Fall Winter 2021 Collection…

FALL WINTER 2021 WOMENSWEAR COLLECTION Ultramarine and Carolina red are the leitmotif of a collection with a sartorial base and a myriad of dimensions to reflect a bohemian elegance. Garments are loose fitting with the highlight on wrap-around, double face layering for versatility. The windowpane check is the print of choice and woolen fabrics become ......read more

Head Back to School in Style with Pottery Barn Kids…

Pottery Barn Kids gear is durable and designed to last the whole year. It’s even more affordable as ‘buy two, get two’ promotion is now on at all stores and online  UAE - August 16, 2021: Pottery Barn Kids has unveiled its ‘Back-to-School' Collection which includes cool gear –backpacks, lunchboxes, water bottles and 2021’s must-have ......read more

Max&Co. - Comfort Mood…

COMFORT MOOD August 03, 2021:  Fluid cuts, super soft fabrics and unexpected design details look (and feel)  as good at home, as they do for summer days out and about. Relaxed T-shirts and cropped cardigans get a summer-ready refresh in sweet shades. ...read more

FW 21 WEEKEND / MAX MARA…

LAKESIDE STORY   Take a moment of reflection. Be inspired by your surroundings with a wash of muted colour, as earthy shades blend effortlessly with sun and snow. Icy whites teamed with taupe and sand hues are a natural match. Find warmth in wardrobe classics that are perennial as the landscape before you, like turtleneck knits and tailored pants, along with the must-have long-line ......read more

5 Outfits to Host Guests in Style and Comfort…

18 July 2021 -  Dubai, UAE: With Eid Al Adha right around the corner, many of us are hosting family and intimate dinners. One more thing to add to the to-do list for your Eid party: Find an outfit that creates a celebratory mood whilst being chic and comfortable. MAX experts have rounded up five foolproof outfit ideas for you to keep in mind this festive season instead of spending ......read more

7 Tips to Keep the Young and Fashionable Cool this Summer…

24 June, 2021: Summer festive season can be hard to find the right outfits for your kids, but there are a few reliable ways to put-together a stylish and cool wardrobe. Whether you will be enjoying the sun rays at the beach or engaging in indoor activities, MAX festive collections for kids are sure to fit your child’s style and personality while being comfortably suited for outside ......read more

All-new HALLMARK Wallet…

Soaked in modern style and bold fashion, presenting the all-new HALLMARK wallet(Police PELGW2000601). With it by your side, you are all set to leave an imprint of your undistinguished panache for classy accessories. Evoking a sense of ardent cheer and confidence, the colours spruce up the pleasing contrast. The black wallet adorns the bold signature ‘P’ alphabet emblem on the ......read more

6 Stylish Fashion finds for your Modest Wardrobe…

16 May 2021 - UAE:  Modest outfits are popular among many women who embrace a fashion-forward lifestyle while adapting and balancing their values with culture and sophistication. Trendy, casual outfits for fashionistas, are made with special intention of offering the perfect blend of modesty and style.  Those who love modest fashion consider abayas their go-to outfit for ......read more

Unveiling Selene - a fusion of plush style and radiant grace…

Inspired by the bringer of luminescence far above, the orbs of infinite glow. Unveiling Selene(Police PEJLN2109202) - a fusion of plush style and radiant grace. The bright golden colour necklace is adorned with a glimmering stone housed in a star shaped motif. The gleam runs through the chain which holds a magnificent pendant. The sheen from the necklace trickles down to the crescent ......read more

Presenting the all new WEAVED…

Presenting the all new WEAVED(Police PA40023WPBK ) - an ultra-light compact wallet that you would always want to keep close. An exhibit of elegant modern fashion, the raised pyramid texture runs on the outside of this black bi-fold wallet. Made from high quality superior leather, WEAVED is an uber mix of sophisticated style and immaculate utility. It’s blocking protection design ......read more

Make heads turn with the new SHIROWA wrist watch from Police…

Make heads turn with the new SHIROWA wrist watch(Police PL 16039BSTG 04M ) from Police. Emanating from the core is the alluring petal design which awards this timepiece unabridged its glory. Surrounded by the gleaming golden bezel, the round dial is adorned with quarterly marked hours and the famed Police logo while the dual hands sweep across its expanse. Resting on the side is the regal ......read more

Get Ramadan Ready with Max Fashion…

Max Fashion launches new collections featuring a festive color palette and flattering silhouettes for a fun and modern twist to the season   May 06, 2019 - UAE: Ramadan is around the corner and brings with it a sense of daytime discipline and nightly gatherings. Most of us don’t want to be trawling through malls looking for festive outfits for Iftars when we are fasting. Enter ......read more

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