AbuDhabiPR.com, Online Press Release from Abu Dhabi and Al Ain
 
(Beauty and Cosmetics)
Filter PR by
  
Rasasi Perfumes brings ancient essence of oud to metaverse, launching first-ever virtual oriental scent experience

Dubai, UAE – November 27, 2024 – Rasasi Perfumes, a leader in luxury oriental fragrances, has achieved a groundbreaking milestone by merging the ancient allure of Agarwood—known as oud—with the limitless possibilities of the metaverse. Partnering with Gamitronics and powered by the PartyNite metaverse, Rasasi has introduced an immersive virtual environment that redefines how luxury fragrances are experienced in the digital age, becoming the first in the region to bring oriental fragrances to the metaverse.

At the Theatre of Digital Art (TODA) in Dubai, Rasasi gave attendees the opportunity to witness a bold reinterpretation of oud, blending the brand’s heritage of refined perfumery with cutting-edge digital innovation. Through this immersive platform, Rasasi has created a multisensory experience that enables visitors to explore the rich aroma of Agarwood within a dynamic virtual forest. Utilizing advanced scent simulation and interactive digital landscapes, the experience bridges the gap between physical and virtual sensations, presenting oud in a context never before imagined.

Omeir Kalsekar, Business Head of Rasasi Perfumes, added, “Oud has always symbolized spirituality, indulgence, and healing. Through the Agarwood Metaverse, we are creating a virtual realm where the legacy of oud transcends physical barriers, engaging audiences with a fusion of heritage and future technology.”

“Bringing Agarwood into the metaverse is an exciting step forward, where tradition meets innovation,” said Apoorva Srivastava, Head of Marketing and Retail Operations at Rasasi Perfumes. “With this initiative, we are not only redefining how people experience luxury but also celebrating a cultural icon in a way that resonates with a digital-native audience.”

Incorporating seamless omnichannel commerce and creating highly engaging virtual spaces, Rasasi is meeting the needs of digital-native Millennials and Gen Z, who spend significant time in virtual environments and drive metaverse commerce. This initiative leverages advanced Web3.0 and metaverse technologies to connect with tech-savvy audiences, ensuring Rasasi remains at the forefront of evolving markets.

Within Rasasi’s Agarwood Metaverse, users step into a breathtaking virtual forest steeped in the centuries-old mystique of Agarwood. Towering Aquilaria trees exude the rare, earthy aroma of oud, while soft, golden light filters through the canopy, and tranquil soundscapes echo in the air. This immersive environment reimagines the experience of oriental fragrances, offering a seamless blend of tradition and digital innovation that invites audiences to explore the timeless allure of oud in an entirely new way.

Users can access this virtual experience on the Partynite app or by visiting www.rasasiworld.com, where they enter a world inspired by the age-old heritage of oud yet crafted with state-of-the-art technology.

Posted by : Abu Dhabi and Al Ain PR Network Editorial Team
Viewed 9302 times
PR Category : Beauty and Cosmetics
Posted on : Wednesday, November 27, 2024  2:39:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AbuDhabiPR.com.
Previous Story : Enter Your High-Shine Era with the New SHEGLAM Crystal Jelly...
Next Story : Catrice Launches Invisible Cover Foundation: Where Comfort M...
Email this article Print this article

Share this article with your friends and followers
NewsVine
 
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Get Your Glow On with essence's Must-Have Picks for a Luminous Fall Look [47317-Views]
All the magic you could ‘wash' for with the Lush 2024 Holiday Collection [39166-Views]
Go Big. Go Bold. Go All Day: Catrice 24H Extreme False Lash Effect Mascara Takes Volume to New Heigh... [38408-Views]
Fall-ing for Benefit Cosmetics: How to Nail the Autumn Look, even if It's Still 35°C [36648-Views]
This Christmas, Lush offers great-smelling gifts for everyone on your list! [36478-Views]
The Ultimate Guide to Post-Sun Care with Benefit Cosmetics Pore Care Collection [35682-Views]
Wfp welcomes us$25 million grant from ksrelief for its operations in yemen [30034-Views]
Unbeatable Rewards Await PrivilegePLUS Members at Mercato and Town Centre Jumeirah [28706-Views]
SITA and AACO advance on collaboration to tackle aviation's toughest sustainability challenges [25607-Views]
IATA and ASA Strengthen Cooperation [24978-Views]
Stay Cozy, Stay Trendy with REDTAG's New Winter Collection [24060-Views]
Benefit Cosmetics is revealing its Benemart Holiday Collection! [23790-Views]
IATA to Offer Digital Currencies in Financial Settlement Systems [23617-Views]
Ajmal Perfumes Enhances Travel Retail with New Boutique in Muscat Duty Free [23171-Views]
Catrice Launches Invisible Cover Foundation: Where Comfort Meets Confidence in One Zone [22751-Views]
Neha Kakkar set to headline inaugural Indian Musical Festival in Dubai [22491-Views]
What's Your Juicy? essence Introduces the JUICY BOMB glossy butter balm [21438-Views]
WFP requires us$16.9 billion in 2025 to respond to unrelenting humanitarian needs [19118-Views]
VFS Global appointed to offer new Indonesia e-Visa on Arrival service to UAE and KSA residents; 97 o... [16861-Views]
IATA Wings of Change Europe Conference Calls for EU to Prioritize Competitiveness and Sustainability [16716-Views]