The Know Our Customer (KOC) test drive event inaugurates OMODA & JAECOO's strategic market entry, setting the stage for their official launch in the UAE. The test drive experience demonstrates the brands' commitment to direct customer engagement and innovative automotive technology. The year 2024 marks OMODA & JAECOO's emergence as the fastest-growing automotive brand globally. Dubai, UAE, February 4, 2025 - OMODA & JAECOO, the global automotive brands revolutionizing mobility, recently hosted an exclusive test drive event that demonstrates their dedication to understanding UAE customer preferences. The Know Our Customer (KOC) series at Flat 12, Dubai Maritime City, provided automotive enthusiasts in the UAE with a groundbreaking hands-on experience of their cutting-edge vehicles. During the event, ......read more

The UAE is one of several countries where Jameel Motors is planned to distribute Geely Farizon New Energy Vehicles. The UAE represents a new market entry for Jameel Motors. The Jameel Motors and Farizon Geely Commercial senior leadership Teams. Left to right: Bryan Yan, Country Manager, Farizon Geely Commercial Vehicles, Johnson Cheng, Regional Director, Farizon Geely Commercial Vehicles, Cook Xue, General Manager Farizon Auto International Company, Mike Fan, CEO Geely Farizon New Energy Commercial Vehicle Group, Fady Jameel, Vice Chairman, International, Abdul Latif Jameel, Rif Abou Richeh, Vice Chairman, Abdul Latif Jameel, Jasmmine Wong, Chief Executive Officer – Mobility, Abdul Latif Jameel United Arab Emirates, Dubai; January 27, 2025: Jameel Motors, a leading provider of mobility solutions and ......read more

Porsche delivered 9,509 new cars in the Middle East, Africa and India region in the 2024 calendar year. This represents 4 per cent growth compared to 2023, and follows an 11 per cent increase the year prior. New car deliveries in the region have now grown 53 per cent since 2020. “The global economy, and indeed our region, is experiencing uncertain times. Despite this our importers and our teams have worked harder than ever for our customers and, as a result, achieved yet another year of growth,” said Dr Manfred Bräunl, Chief Executive Officer, Porsche Middle East and Africa FZE. A record year for 911 Sales of two-door models were especially strong, showing the passion and enthusiasm for Porsche sportscars in this region. Sales of 911 models grew 49 per cent to 1914 vehicles, a record for the region. The ......read more

Tech-enabled mega-mall will be among first locations to meet new UAE mandate ABU DHABI --- Jan. 14, 2025 – Loop Global Inc, a U.S.-based  provider of EV charging solutions with regional headquarters in Abu Dhabi, announced it will install electric vehicle charging stations in parking areas at Reem Mall, the  retail destination that has put digital technology at the heart of the shopping and leisure experience. Loop and Reem have agreed to the installation of more than 60 Loop e-charging stations in 2025. The first phase of the project, to be completed in the first quarter, calls for installation of Loop’s EV-FLEX Electric Vehicle Level 2 charging stations. In the second phase, Loop will install its Infinity Flash DCFC 300KW/h lightning-fast chargers, which will be operational by the third quarter. The ......read more

The cars pay homage to the Gulf Nations; United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain and Oman and share a unique livery and interior treatment, with each model boasting an individualised exterior colour The cars were unveiled at the Casa Ferrari event in Abu Dhabi to mark the milestone anniversary of 30 years in the Middle East Marking the occasion, six special Maranello clutches have also been created, inspired by the six Ferrari 296 GTBs Abu Dhabi (United Arab Emirates), 8 December 2024 – Ferrari celebrated its 30th anniversary in the Middle East by unveiling six exclusive and greatly customised 296 GTBs designed and created especially for the occasion. The cars, showcasing unrivalled aesthetics and unprecedented design originality, were unveiled at the prestigious Casa Ferrari event, coinciding with ......read more

Historically, Vietnam was not often associated with industrial or manufacturing prowess. However, this narrative is being reshaped by giants like Vingroup, whose automotive arm, VinFast, is spearheading the country’s industrial transformation. For decades, Vietnam’s domestic automotive industry grappled with significant challenges. The market was small, production capabilities remained limited, and there was heavy reliance on foreign manufacturers. Localization rates were consistently low, supply chains lacked integration, and local firms struggled to gain the expertise needed to compete globally. Most vehicles were either imported or assembled domestically under foreign licenses, reflecting a market constrained by both infrastructure and ambition. This changed with the arrival of VinFast—a homegrown Vietnamese ......read more

Abu Dhabi, 26 September 2024: Al Masaood Automobiles, the authorised distributor of Renault in Abu Dhabi, Al Ain, and the Western Region, has announced the arrival of the highly anticipated New Renault Arkana at its showrooms. The innovative and elegant model present a welcome addition to Renault’s exciting line up in the capital. The Renault Arkana introduces a fresh perspective to the Coupe SUV market in the Middle East, blending aesthetic fluidity with robust functionality. It personifies Renault's "Nouvelle Vague" by featuring the newly designed Nouvel’R logo that integrates beautifully within a Deep Glossy Black grille, accented by a sophisticated 3D diamond pattern. Since its global reveal in October 2020, the Arkana has marked a significant milestone in Renault's history, boasting over 240,000 ......read more

DSV’s efficient and reliable delivery services will enhance Nissan spare parts customers’ overall experience Abu Dhabi, 30 August 2024: Al Masaood Automobiles, the authorised distributor of Nissan in Abu Dhabi, Al Ain, and the Western Region, has announced a strategic partnership with DSV, a global leader in supply chain solutions. The collaboration aims to significantly expand and improve the distribution of Nissan Genuine Parts to the company’s entire wholesale network through cutting-edge delivery solutions. This partnership reaffirms Al Masaood Automobiles’ commitment to customer satisfaction by offering faster, more reliable delivery services, tailored to meet the unique needs of each customer. Additionally, the initiative strengthens the widespread availability of genuine Nissan parts in the market, ......read more

A six-part teaser series celebrates the legacy of the iconic SUV while offering an exclusive first look at its seventh-generation model Abu Dhabi, August 18, 2024: As anticipation builds across the globe for the much-awaited reveal of the all-new Nissan Patrol, Al Masaood Automobiles, the exclusive authorised distributor for Nissan in Abu Dhabi, Al Ain, and the Western Region, is proud to announce the launch of Nissan's 'Feel Patrol' video series. This captivating six-part exploration celebrates the legacy of the iconic SUV while offering an exclusive first look at its seventh-generation model. Developed by Nissan Middle East, the 'Feel Patrol' series is a tribute to the Patrol's storied 70-year history – from a rugged off-roader to a premium SUV that has become deeply ingrained in the UAE's ......read more

Attendees can visit the event in its final two weeks to learn more about Nissan models and parts and engage in a wide range of activities   Abu Dhabi, UAE, August 13 2024 – As the third edition of the Abu Dhabi Summer Sports (ADSS) event draws to a close, Al Masaood Automobiles, the authorised distributor of Nissan in Abu Dhabi, Al Ain, and the Western Region, celebrates a successful sponsorship of the event marked by significant interest in the showcased Nissan Pathfinder and Nissan Z.   The ADSS event, organised by the Abu Dhabi Sports Council and launched on 14 June, has attracted visitors of all ages. Among the highlights have been the Nissan Pathfinder, ideal for families seeking a versatile and spacious all-terrain SUV, boosted by its powerful performance and reliable safety features, and the Nissan Z, a ......read more

Customers can enjoy comprehensive maintenance, inspection and replacement of Nissan braking systems at lower prices this summer Abu Dhabi, 18 July 2024: Al Masaood Automobiles, the authorised distributor of Nissan in Abu Dhabi, Al Ain, and the Western Region, has announced reduced prices on Nissan's brakes services during the summer.  Available until August 31st 2024, this offer includes comprehensive maintenance and safety checks on brakes at competitive, reduced prices. It covers brake services on all models, including brake pad and disc rotor replacements, as well as a full braking system inspection. Al Masaood Automobiles has introduced this offer in response to valuable customer sentiment observations. With customer centricity at the heart of its operations, the company places safety as its highest priority and ......read more

Exceptional savings and benefits for Nissan Patrol, Xterra and Altima models Abu Dhabi, UAE, 27 June 2024 – Al Masaood Automobiles, the authorised distributor of Nissan in Abu Dhabi, Al Ain, and the Western region has launched an exclusive summer campaign on selected Nissan vehicles, available until the end of July 2024. The special offer showcases a range of Nissan's models, including the Patrol, Xterra and Altima, offering significant discounts, flexible financing options, and limited time deals. The campaign aims to provide unrivalled value and excellent customer service. With the "Finance your New Patrol 2024" programme, Nissan Patrol customers can benefit from up to 5 years of 0% Murabaha finance rate and one year of free insurance. For Xterra buyers, the monthly instalment starts as low as 1,570 AED ......read more

An opportunity to engage with the youth in capital and advocate for a healthy and active lifestyle Al Masaood Automobiles Nissan will leverage this opportunity to make sure to provide their customers with the best services wherever they are Abu Dhabi, June 25, 2024: Al Masaood Automobiles, the authorised distributor for Nissan in Abu Dhabi, Al Ain, and the Western Region has announced its sponsorship of the third edition of Abu Dhabi Summer Sports (ADSS). The event, organised by the Abu Dhabi Sports Council, is set to run for two months, from June 14 to August 23, 2024. Open to individuals of all ages and skill level, ADSS is expected to attract around 110,000 attendees. The event will provide a wide selection of individual and team sport options to encourage health and wellness for all. Al Masaood Automobiles Nissan will ......read more

Unbeatable prices and benefits for 6 Nissan Intelligent Choice models with low mileage Abu Dhabi, UAE, 20 June 2024 – Al Masaood Automobiles, the authorised distributor of Nissan in Abu Dhabi, Al Ain, and the Western region has announced attractive offers on pre-owned Nissan 2023 models with low mileage. The offer is available on various Nissan models including the Patrol, Pathfinder, Kicks, Altima, and Maxima – starting from as low as AED 1,104 per month. All models under this promotion fall within the Nissan Intelligent Choice program, where they undergo a 167+ point inspection and reconditioning process, receive a comprehensive manufacturer warranty for up to 36 months, as well as a one-off 5 days car replacement in case of major failure. To maximise convenience, customers are also ensured of a 24-hour roadside ......read more

The latest edition equipped with advanced technological features ignites excitement for all adventure seekers Abu Dhabi, May 20, 2024: Al Masaood Automobiles, the authorised distributor of Nissan in Abu Dhabi, Al Ain, and the Western Region, has recently announced the arrival of the new 2024 Nissan X-Trail N-Trek across its Abu Dhabi showrooms. The latest model – an expansion of the X-TRAIL range – is set to be an ideal option for those looking for style combined with technology and performance with a side of adventure. The 2024 X-TRAIL N-TREK features diverse and versatile options that cater to various lifestyles. It is specially designed for those who want a vehicle that is functional for daily commutes and urban lifestyles, while offering the capability and sturdiness for adventure-filled off-road escapades. This ......read more

Ford continued strong 2023 momentum into 2024, achieving 29% year-on-year growth in Q1 2024 Ford Territory was the brand’s best-selling SUV across the Middle East Ford Everest sets new sales record for March 2024 Dubai, United Arab Emirates, May 16 2024 – Ford Middle East has carried forward its robust 2023 sales momentum into the first quarter of 2024, recording 29% year-on-year growth in Q1 – the highest since Q2 of 2016 – with the Ford Territory, Everest, and Taurus driving the GCC to impressive sales and market growth for the brand.  The Ford Territory played a pivotal role in the brand’s success. It was Ford’s best-selling SUV across Kuwait, Bahrain, Iraq, Oman, Qatar, Saudi Arabia, and the UAE – less than 18 months after its launch. The Ford Everest also enjoyed a ......read more

The sale offers savings opportunities of up to AED 16,000 on used cars Abu Dhabi, UAE, 8 May 2024 – Auto Central, Al Masaood Group’s multi-brand service and repair centre is running a mega sale on quality-approved pre-owned vehicles. The sale, running until the end of May 2024, offers customers excellent value for money. Under this initiative, customers can save up to AED 16,000 on Auto Central’s quality-approved pre-owned vehicle selections across a variety of brands. Making the offer even more appealing is the option of a buy now pay later (in 4 months) plan and a 50% discount on processing fees. The offer can be availed on a wide range of cars at the Auto Central Used Cars showrooms in Mussafah M12, Abu Dhabi and Al Quoz in Dubai.

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FEST Auto supports Abu Dhabi’s ambitions to advance innovations and applications in smart, autonomous, and sustainable urban mobility across air, land, and sea. The global mobility solutions company and electric light commercial vehicle manufacturer is the latest to join Abu Dhabi’s innovation ecosystem by establishing a global headquarters at the Abu Dhabi Global Market (ADGM). Abu Dhabi, UAE (26th April 2024) – FEST Auto Global Holding Ltd (FEST), a global mobility solutions company with a mission to redefine urban transportation, is proud to announce that it has signed an agreement with Abu Dhabi University (ADU), aimed at fostering innovation in sustainable urban mobility. The agreement outlines a shared vision for the future, with FEST and ADU working together to enhance FEST's proprietary Fleet ......read more

The campaign is aimed to provide customers with genuine options, emphasising the detriment caused by counterfeit parts in the market Abu Dhabi, April 4, 2024: Following Nissan Middle East's announcement of a six-month manufacturer-backed warranty on genuine parts, Al Masaood Automobiles – the authorised distributor for Nissan in Abu Dhabi, Al Ain, and the Western Region – is actively implementing this initiative in its market to enhance customer satisfaction and encourage genuine part usage. The warranty program offers an unprecedented assurance on genuine spare parts sold over the counter at all Al Masaood Automobiles facilities. Customers can now benefit from the added security of a manufacturer-backed warranty when purchasing genuine Nissan spare parts over the counter and fitted outside of Al Masaood ......read more

Abu Dhabi, UAE, April 1, 2024 – In the spirit of Ramadan, Al Masaood Auto Leasing has announced a unique opportunity for both retail and corporate customers to drive their dream car with ease and convenience. Featuring a diverse fleet of Nissan, INFINITI, and Renault vehicles, Auto Leasing is offering personalised leasing solutions starting from AED 2,099 per month, tailor-made to appeal to various customer preferences. The offer by Al Masaood Auto Leasing includes free car maintenance and replacement solutions to ensure continuous mobility. Flexible plans spanning 1, 2, or 3 years are also available to accommodate customer needs. The cars can be leased with zero downpayment and are covered under comprehensive insurance. Additionally, the added convenience of DARB/Salik toll solutions on cars ensures a seamless, worry-free ......read more

A nod to the culture in the Middle East, this special edition pays tribute to the Patrol’s legacy and the adventurous spirit of the Middle East Abu Dhabi, March 21, 2024: Al Masaood Automobiles, the authorised distributor for Nissan, INFINITI, and Renault in Abu Dhabi, Al Ain, and the Western Region recently announced a remarkable addition to its lineup – the exclusive 2024 ‘Al Ostoura’ edition of the Nissan Patrol Super Safari. ‘Al Ostoura,’ meaning ‘The Legend,’ celebrates the iconic vehicle’s storied legacy and its strong bond with the region’s heritage. The Nissan Patrol Super Safari has long been a preferred choice for those looking for off-roading abilities and shares a profound connection with the spirit of adventure of the Middle East. More than just a vehicle, ......read more

Automotive Leader Latest to Join KEZAD’s Expanding Auto Sector Abu Dhabi, UAE – 13 March 2024: Khalifa Economic Zones Abu Dhabi – KEZAD Group, the largest operator of integrated and purpose-built economic zones, and Al Masaood Automobiles have announced the signing of a lease agreement for 12,000 sqm of warehousing space in KEZAD Logistics Park Phase 5 as their spare parts logistics centre. Al Masaood Automobiles has been an icon in Abu Dhabi’s automotive market for the past four decades and is the sole distributor for Nissan, INFINITI, and Renault in Abu Dhabi, Al Ain and Al Dhafra region. The company has a world class network of state-of-the art service centres and extensive spare parts outlets. The company’s Nissan Service Centre in Mussaffah is one of the largest service centres in the world ......read more

Customers can choose from an array of offers and deals on new and used vehicles, as well as aftersales services Abu Dhabi, March 11, 2024: In celebration of the holy month of Ramadan, Al Masaood Automobiles, the authorised distributor for Nissan, INFINITI, and Renault in Abu Dhabi, Al Ain, and the Western Region is set to offer an array of exciting discounts and savings opportunities to customers. These offers span across their new and pre-owned vehicle ranges, as well as aftersales services, ensuring there's something special for every customer. New Cars Customers can enjoy considerable savings during this month on purchases of new cars. Those buying new Nissan models can save up to AED 30,000. For Renault lovers, they can enjoy savings of up to AED 10,000 on the new Duster and up to AED 15,000 on the new Koleos. All Renault ......read more

Abu Dhabi Motors, the official dealer of McLaren sales and service in the UAE’s capital, announced the delivery of the first 750S, the latest benchmark-setting supercar, to a customer in the UAE.  Marking its debut on the roads of the United Arab Emirates, the 750S is McLaren Automotive’s lightest and most powerful series-production supercar to date.  Celebrating the occasion, Syed Faiz Karim, CEO of Abu Dhabi Motors, said: “We are thrilled to deliver the first McLaren 750S to a customer in the United Arab Emirates. This milestone reflects our commitment to delivering unparalleled driving experiences to supercar enthusiasts in the Emirates, with a vehicle that sets new standards of performance, precision, and exhilaration. We are eagerly anticipating bringing this exceptional car to many more of our valued ......read more

New CSR campaign to educate truck drivers about the importance of safety and health, showcasing their joint commitment to fostering responsible business practices within the transportation industry Abu Dhabi, UAE - January 16, 2024 – The Al Masaood Commercial Vehicles and Equipment Division, in collaboration with UD Trucks - the Japanese truck manufacturer and part of the Isuzu Group, recently launched a Corporate Social Responsibility (CSR) campaign aimed at educating truck drivers about the significance of safety and health in alignment with the organizations' joint commitment to promoting responsible business practices and fostering a culture of well-being within the transportation industry.  Through comprehensive training sessions, Al Masaood and UD Trucks aim to equip truck drivers with essential knowledge ......read more

The campaign offers customers the opportunity to buy low mileage pre-owned 2023 models with an array of benefits  Abu Dhabi, UAE, January 15, 2024 – Al Masaood Automobiles, the authorised distributor for Nissan in Abu Dhabi, Al Ain, and the Western region, has launched its Nissan Certified Pre-Owned Vehicles (CPOV) New Year Campaign. Running until January 31, 2024, the campaign features attractive offers on pre-owned Nissan Patrol and Nissan X-Terra models, combining quality with exceptional value. These low mileage pre-owned cars are also available via the trade-in option – which means customers can upgrade their driving experience by exchanging their current vehicles. Covered under the global Nissan Intelligent Choice program, the Certified Pre-Owned Nissan models come with a minimum of 12-month/30,000 km ......read more

• Al Masaood Automobiles recognizes the strong demand for pre-owned vehicles and provides comprehensive inspection reports, transparent maintenance records, and clear communication to address customer concerns. • Under the Nissan Intelligence Choice program, the company offers a 12-month or 30,000-km warranty, extended coverage, 24-hour roadside assistance, a five-day car replacement guarantee, and a 15-day exchange promise in addition to other benefits.   Abu Dhabi, UAE, 18 September 2023 – Al Masaood Automobiles, the authorized distributor of Nissan cars in Abu Dhabi, Al Ain, and the Western region, has experienced a strong growth in customer interest generated on digital channels for Nissan Certified Pre-Owned (CPO) vehicles. The company recorded a notable increase of 18% in customer engagement over the ......read more

3rd May 2023, Abu Dhabi, UAE • Rolls-Royce Motor Cars Abu Dhabi debuts Spectre, the marque’s first fully-electric motor car • Spectre is a prophecy fulfilled, a promise kept and an undertaking completed • The most anticipated Rolls-Royce in history • Spectre demonstrates how perfectly Rolls-Royce is suited to electrification • First customer cars to be delivered in the fourth quarter of 2023   “I am extremely excited to be a part of the official unveiling of Spectre in Abu Dhabi, the official unveiling of the most anticipated Rolls-Royce in history. Spectre is a prophecy fulfilled and a spirit electrified. As Rolls-Royce embarks on a bold new chapter, confirming that by the end of 2030, the entire product portfolio will be fully electric, Spectre embodies the next generation ......read more

Abu Dhabi, United Arab Emirates (UAE), (2 May 2023) – NWTN Inc. (Nasdaq: NWTN), the eco-conscious mobility technology company that is bringing passenger-centric green premium mobility solutions to the world, successfully hosted its first test drive event for potential buyers of Rabdan ONE, which will be the first Made-in-Abu Dhabi all-wheel-drive electric SUV. Over the action-packed weekend, more than 100 potential buyers had the exclusive opportunity to get up close with the highly anticipated vehicle that boasts intelligent, comfortable, and dynamic features, powered by the world's leading range extension technology. Attendees, including car enthusiasts, families, and some of the region’s most exciting influencers, enjoyed driving the Rabdan ONE around NWTN’s impressive assembly facility in KEZAD. The ......read more

• Dan Bradbury was first to ace the 17th hole at the Yas Links Abu Dhabi on day four of the season opening Rolex Series tournament.  • Bradbury’s prize for scoring the hole-in-one is the Genesis G70 Shooting Brake 2.0 Sport     ABU DHABI, United Arab Emirates, Jan. 23, 2023 – Dan Bradbury, winner of the 2022 Joburg Open, scored an incredible hole-in-one at this year’s Abu Dhabi HSBC Championship.    The Englishman was the only player to ace the 17th hole during the final day of the tournament holing his tee-shot with a six iron from 201 yards at the penultimate hole to secure the keys to the Genesis G70 Shooting Brake 2.0 Sport. Speaking on his first ace in a tournament, Bradbury said, “I saw the pin over there and jokingly said 'I'll go for the ......read more

● EMPOW, the Sporty Sedan by GAC Motor makes debut in UAE and Middle East Market  ● Customers can expect an exhilarating drive packed with advanced smart features, stunning racecar design and ultimate handling  ● GAC Motor was the first ever Chinese brand to take part in the Gumball 3000, the world's most extravagant car rally     Abu Dhabi-UAE, 21 December 2022:  Gargash Group, one of the largest distributors of luxury performance-oriented cars in the UAE, today unveiled the all-new GAC EMPOW at an invite-only event held at the Yas Marina Circuit. where attendees got up close and personal with the new model.   The all-new EMPOW continues on GAC Motor’s tradition and is built to deliver an exhilarating drive packed with advanced smart features, stunning ......read more

Abu Dhabi, United Arab Emirates: Embracing a reimagined look in its illustrious history, the all-new BMW 3 Series brings an athletic evolution and an intuitive driving experience, with the latest edition of the iconic sedan now available at Abu Dhabi Motors.    The next evolution to the 3 Series combines a low  center of gravity with the benefits of the BMW M Sport suspension system shaped at the world - renowned Nürburgring testing site. A truly powerful engine at the heart brings all elements together for an agile, dynamic drive.     With greater emphasis on the sporty appearance of the new BMW 3 Series, the redesigned headlights and kidney grille bring forward a precise, striking exterior. On the interior, the driver-oriented cockpit features a fully renovated interior for a cutting-edge ......read more

• The leading Saudi Automotive Distributor will expand its footprint in the UAE market by opening its first facility in Abu Dhabi in January 2023, followed by Dubai and Sharjah. • ALTAWKILAT represents world-class automotive brands in the region and plans to bring new luxury offerings to the market while providing customers with a premium experience. • ALTAWKILAT is one of the largest and most renowned automotive distributors in Saudi Arabia, with over 75 years of experience of serving customers in the country.   Abu Dhabi, United Arab Emirates, 12 December 2022 – The renowned Saudi Arabian automotive distributor, ALTAWKILAT Universal Motors, is set to officially open its first dealership in Abu Dhabi come January 2023, introducing the luxury car brand, Hongqi to the market as its exclusive ......read more

• World’s first-ever Alfa Romeo Racing Academy set to deliver outstanding experiences to motor enthusiasts  • Alfa Romeo showroom nestled in the heart of Abu Dhabi’s Yas Island - the regional home to Formula One    Abu Dhabi-UAE 21 November 2022: Gargash Group, one of the largest distributors of luxury performance-oriented cars in the UAE, today announced the opening of a new standalone Alfa Romeo showroom in Yas Island, Abu Dhabi—in line with Gargash Group’s strategy to expand its presence in the market and to meet the burgeoning demand for automobiles in the region.    The opulent opening was marked by the unveiling of the new showroom along with the launch of the world’s first Alfa Romeo Racing Academy.   To celebrate the momentous opening, ......read more

Dubai, October 17, 2022 – UAE based company, Ultimate Motors has been confirmed as the new authorised dealer for Automobili Lamborghini in Dubai and Abu Dhabi.   Since the 1st of August 2022, current and new Lamborghini customers across Dubai and Abu Dhabi can refer to the dealership located in Sheikh Zayed Road for all sales (including new and certified pre-owned cars), after sales and customer service.   Speaking about the appointment, Paolo Sartori, Regional Head, Automobili Lamborghini Middle East and Africa said: “We are excited to welcome Ultimate Motors as our new dealer in Dubai and Abu Dhabi. With a product offering more wide-ranging than ever, more technologically advanced and able to amplify our customers’ emotions, I’m sure that we will continue to grow the brand in the UAE, building on ......read more

Munich. As its 50th anniversary celebrations continue, BMW M GmbH brings us its first ever high-performance car with electrified drive system. A plug-in hybrid system comprising a V8 petrol engine and an exceptionally powerful electric motor endows the BMW XM with captivating dynamic prowess. The newly developed M HYBRID drive system, an extravagant design and the progressive luxury ambience inside the BMW XM come together to create a fresh interpretation of the Sports Activity Vehicle (SAV) concept for the high-performance segment that will open up that inimitable M feeling to new target groups and markets.  The highlight of the brand’s model offensive in its anniversary year, the BMW XM is also the first BMW M original since the BMW M1. Precisely crafted flourishes in the exterior design of the high-performance SAV recall ......read more

Abu Dhabi, United Arab Emirates, 14 September 2022: Following the announcement of the exclusive limited series collaboration between the BMW Group and world-renowned artist, Jeff Koons, The 8 x Jeff Koons has officially arrived at Abu Dhabi Motors with the innovative model now on display at showrooms.  The exclusive collaboration saw the BMW Group join with Koons to create one of the most elaborately designed BMW models in history, utilizing the BMW M850i xDrive Gran Coupé as the canvas for the project. With only 99 vehicles produced in the limited-edition series and on display at select locations worldwide, the energetic and powerful design features elements of pop art with geometric patterns to complement the sporty 8 Series Gran Coupé.  The production phase saw over 200 hours dedicated solely to the exterior paint work ......read more

Hamda Al Qubaisi selected for one-day test on the FIA F3 car Abu Dhabi, UAE 6 September 2022: The FIA Formula 3 promoters are pleased to announce that Hamda Al Qubaisi, a Formula 4 and Formula Regional driver, has been selected to take part in a Formula 3 test on 16 September at Magny-Cours, France. As part of a large diversity drive to give better access to the FIA single-seater pyramid to more female drivers, Hamda, aged just 20, will be testing for the full day with the aim to introduce her to the F3 category, cars and different set-ups, and get her acquainted with the demands and challenges of its environment. The Emirati racer, who secured her maiden overall podium finish in the Italian Formula 4 Championship in 2021 was the first and only female to achieve that result. Hamda is considered the UAE’s most ......read more

Gohan and Ninive join a world-class line-up of international culinary experiences, with tickets selling out fast for this year’s unmissable #AbuDhabiGP Swedish House Mafia and Kendrick Lamar announced to headline this year’s Yasalam After-Race Concerts at Etihad Park with two more global superstar acts to be revealed #AbuDhabiGP 2022 continues to push new boundaries with the addition of the top fine dining hot spots in the UAE for the Middle East’s most popular entertainment weekend  Yas Marina Circuit, Abu Dhabi, 30 August, 2022: The world-class entertainment line-up for the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX 2022 continues to grow, as Yas Marina Circuit announces the addition of Gohan and Ninive to its award-winning hospitality offering at Shams Suite in the iconic North ......read more

Abu Dhabi, United Arab Emirates, 11 August 2022:  Abu Dhabi Motors, the official importer of BMW Group vehicles in Abu Dhabi and Al Ain, has officially revealed the latest addition to their BMW M fleet with the new and improved BMW M850i x Drive Gran Coupe now available in the nation’s capital. With BMW’s signature style of sport and luxury effortlessly combined, the BMW M850i xDrive Gran Coupe possesses top-of-the-line elegance with fine-tuned V-8 power in a luxurious drive. Through impressive engineering by BMW M, drivers can now feel the responsiveness of the innovative M Sport steering wheel, with a reminder of their power and control through the bold new stitching. The latest collection to the BMW M fleet boasts supreme performance with powerful driving dynamics. The M850i sets the tone with top speeds of ......read more