Introducing Juice Stick & Play Daze: Two New Blushes by Benefit Cosmetics!

Two new cheek obsessions. Five shades each. Endless moods. At Benefit Cosmetics, we believe blush is never just blush — it’s mood, movement, glow and personality in a single swipe. This season, we’re turning up the cheek with two irresistible new blush formulas designed to match every vibe: meet Juice Stick for juicy dewy radiance and Play Daze for soft-focus cloud color. Whether you’re craving a fresh-squeezed pop of color or an airbrushed cheek bloom, your perfect cheek moment starts here. Juice stick - a fresh-squeezed glow There’s nothing like this juicy pop of color. Juice Stick is a hydrating gel-cream blush that delivers instantly flattering juicy-sheer pigment in just one swipe. With its deliciously dewy finish, it’s quite literally a popsicle for your cheeks — ......read full article

Lights, Camera, Glow: Benefit Cosmetics Ramadan Beauty Series Is Here!

This Ramadan, beauty meets storytelling. At Benefit Cosmetics, we're celebrating the spirit of togetherness, confidence, and feel-good glam with something extra special — our Ramadan show, created exclusively for the region and starring 8 of the Middle East's most loved influencers. Starting February 18, we're rolling out 4 feel-good episodes, airing weekly on our socials. Instagram : @benefitmiddleeast TikTok : @benefitmiddleeast Filled with glam moments, playful challenges, beauty tips, and plenty of surprises — including weekly giveaways! Featuring: @rawan.fami  @rrrayanfahmi  @layali.boker  @thegamar15  @re._.nna  @hafsa_mahiou  @baneenstars  @sarahhmiladd  the region's favorite faces bringing their ......read full article

Meet the Foundation of Your Dreams: Benefit Cosmetics Launches POREfessional Foundation

Originally called The Face Place, Benefit was founded by Jean & Jane Ford, twin sisters from rural Indiana with a knack for breaking rules, a passion for people, and a love for all-things beauty. The brand was built as an alternative to the traditional, impersonal, unapproachable beauty brands of the time, in a quest to shake up the status quo and redefine beauty as whatever makes you feel good. The relentlessly innovative, never-say-never spirit of our founders is why over the last five decades, Benefit has served up innovative, uncomplicated beauty products & services that meet everyone's needs...always with a fun and creative twist! Given the relentless innovators that we are, Benefit knew we needed to create a product that could help blur people's pore problems. We aimed for the same ......read full article

Love at First Swipe: Valentine's Day Gift Guide with Benefit Cosmetics!

This Valentine's Day, love is in the little things—fluttery lashes, sculpted brows, sun-kissed cheeks, and gifts that feel as good to give as they do to receive. Whether you're shopping for your bestie, your Valentine, or treating yourself (because self-love always wins), Benefit Cosmetics has curated the ultimate Valentine's Day gift guide filled with dreamy beauty must-haves. The Dream Team That Does It All 275 AED Some teams just work together like a dream—and the Dream Team Bestsellers Makeup Kit is one of them. Available at all Sephora stores across the region, this mini set of iconic favorites is the perfect all-in-one Valentine's gift. Set includes: Hoola powder bronzer in original BADgal Bounce - fuller, fluffier volumizing ......read full article

Soft Girl Energy: The Viral Makeup Trend That's Here to Stay with Benefit Cosmetics!

Soft, flushed, glowing, and effortlessly romantic — Soft Girl Makeup has been making waves on social media since the beginning of the year, and all signs point to the trend continuing well into 2026. Defined by a delicate, feminine approach to beauty, this viral aesthetic celebrates radiant skin, blush-forward cheeks, luminous highlights, and softly enhanced lips. At its heart, Soft Girl Makeup is about balance: perfected yet breathable skin, blush-forward cheeks, glow that looks lit-from-within, and lips that feel natural and hydrated. And at Benefit Cosmetics, we have all the must-haves to create the ultimate Soft Girl look — effortlessly. The Soft Girl Base The Soft Girl base is all about skin that looks smooth, breathable, and naturally perfected. Lightweight coverage paired with a soft-focus ......read full article

Make Up Then & Now: 2016 vs 2026 with Benefit Cosmetics!

Beauty lovers are taking a nostalgic scroll down memory lane — and we’re here for it! The viral “2016 vs 2026 makeup” trend has taken over social feeds, spotlighting just how much our beauty routines (and brow philosophies) have evolved over the last decade. At Benefit Cosmetics, we love seeing how makeup trends shift — and how our iconic products continue to adapt to every era, every face, and every vibe. 2016 Makeup: Bold, Sculpted & Unapologetic In 2016, makeup was unapologetically bold. Brows were structured, cheekbones were sculpted, and glow was anything but subtle — and Benefit was right at the heart of it all. Brows were full, defined, and perfectly polished with Brow Zings Eyebrow Shaping Kit — a true cult favorite of the era. While this beloved brow essential has ......read full article

Meet The Newest Pore-clearing Essential: The POREfessional Degunker!

At Benefit Cosmetics, pores are our thing. From primers to skincare, we've built our expertise around one mission: making pores look their absolute best. Introducing The POREfessional Degunker, the latest launch to join our iconic Pore Care Family, designed to remove impurities, target blackheads, and visibly clear pores for instantly satisfying results you can see. This innovative two-step blackhead & pore cleansing system combines an alkaline pH formula with a built-in extracting tool to help loosen dead skin and lift away pore-clogging impurities—gently and effectively. The payoff? Cleaner-looking pores and smoother-feeling skin in just minutes! Formulated with powerhouse, skin-loving ingredients, The POREfessional Degunker delivers serious pore care: Alkaline pH helps ......read full article

Meet The Newest Pore-clearing Essential: The POREfessional Degunker !

At Benefit Cosmetics, pores are our thing. From primers to skincare, we've built our expertise around one mission: making pores look their absolute best. Introducing The POREfessional Degunker, the latest launch to join our iconic Pore Care Family, designed to remove impurities, target blackheads, and visibly clear pores for instantly satisfying results you can see. This innovative two-step blackhead & pore cleansing system combines an alkaline pH formula with a built-in extracting tool to help loosen dead skin and lift away pore-clogging impurities—gently and effectively. The payoff? Cleaner-looking pores and smoother-feeling skin in just minutes! Formulated with powerhouse, skin-loving ingredients, The POREfessional Degunker delivers serious pore care: Alkaline pH helps ......read full article

Glitz, Glam & All That Sparkle with Benefit Cosmetics !

Glitz and glam is more than a look—it's a holiday state of mind. It's radiant skin that looks flawless under festive lights, eyes that shimmer with every movement, and a bold lip that instantly elevates your confidence. This season is all about embracing high-impact beauty with feel-good formulas that last as long as the celebrations do. A Flawless Canvas for the Spotlight Glitz and glam start with skin that looks smooth, perfected, and ready for its close-up. Use our POREfessional Foundation, it instantly blurs the look of pores, smooths texture and evens out the complexion for a naturally flawless finish. Its lightweight, breathable formula is buildable, transfer-resistant, and long-wearing—so your skin stays fresh, shine-controlled, and camera-ready from cocktail hour to last call. Hot ......read full article

The 90s Are Back (Better Than Ever) with Benefit Cosmetics!

The '90s called...and we picked up immediately. At Benefit Cosmetics, we're forever living for a trend comeback, and this season's viral obsession—the iconic 90's makeup look—is officially back in full swing. Think matte skin, skinny brows, shimmery lids, and the dreamiest nude lips. And because we're always one step (and one brow pencil) ahead, we've got every product you need to recreate the decade's most nostalgic glam—with a Benefit twist, of course. FACE: Matte, Smooth, So Retro Nothing screams peak 90s beauty like that velvety-matte, blurred-to-perfection base. Cue The POREfessional Foundation, delivering medium-buildable coverage with a natural-matte finish that lasts all day. It smooths, blurs, and refines pores instantly, while rose hip ......read full article

The Kylie Jenner-Approved Eyebrow Routine with Benefit Cosmetics!

Step aside — the King Kylie era is officially back, and socials are living for the full, sculpted, ultra-snatched brow moment. And guess what? Kylie Jenner herself has been spotted using Benefit Cosmetics products to create the brow look everyone is recreating. As the global brow authority (and your forever beauty bestie), we're here with the official routine on how to achieve the trend that's taking over your feeds. STEP 1: The Icon-Maker—Precisely, My Brow Pencil  First up: fill, define, and serve. Our all-time favorite Precisely, My Brow Pencil is the go-to tool for achieving those natural, hair-like strokes Kylie loves. Start at the base of the brow and use short, light, upward flicks in the direction of natural hair growth. Available in 12 shades, it's the ......read full article

Discover your hair universe and get that extra flair with SHEGLAM Hair - now available in stores across GCC

SHEGLAM invites beauty lovers across the GCC to step into a new hair universe with the regional launch of SHEGLAM Hair, its newest category dedicated to empowering self-expression through trend-driven styling tools and innovative hair essentials.  Now officially available across Saudi Arabia, the UAE, Qatar, Kuwait, Bahrain, and Oman, the line brings professional-grade performance, intuitive design, and everyday creativity to consumers across the region. Their extensive selection of trendsetting products and bestselling haircare and styling tools will leave you feeling confident, comfortable and entirely your own.  Earlier this month, SHEGLAM hosted an exclusive launch event in Riyadh, where press and influencers joined together at Whites, to unveil the collection. Guests enjoyed immersive styling stations, ......read full article

Get The Cold Girl Make Up Look with Benefit Cosmetics!

TikTok's latest obsession? The Cold Girl makeup look—soft, flushed, frosty, and perfectly winter-ready. And because Benefit Cosmetics is always ahead of the trend, we've curated the ultimate lineup to help you recreate that "just stepped out into the December chill" glow. Think glistening skin, pinky cheeks, and naturally effortless beauty that keeps up with colder weather. Brows on a Winter Breeze For that feathery, brushed-up brow effect essential to the Cold Girl makeup look, reach for 24HR Brow Setter. This flexible-clear gel locks brow hairs in place through breezy December days, scarf moments, and festive nights out. Hot Tip: Brush brows upward for soft, gently lifted brows that instantly add a fresh-from-the-cold vibe. A Flawless Winter Base To achieve that smooth, cozy-skin finish ......read full article

Ajmal Perfumes Commemorates UAE National Day with a Tribute to National Pride

Celebrating 74 Years of Craftsmanship, Heritage & Innovation Dubai, United Arab Emirates – November 27, 2025: This UAE National Day, Ajmal Perfumes pays tribute to a nation that transformed dreams into reality through courage, unity, and an enduring vision. As the UAE proudly marks its 54th National Day, Ajmal Perfumes reflects on its own journey, one deeply intertwined with the country’s evolution and inspired by its remarkable spirit. For 74 years, Ajmal Perfumes has stood for craftsmanship, heritage, and innovation. From its inception in 1951 by Late Haji Ajmal Ali in Hojai, a small town in Assam from the north-east of India, Ajmal has transformed from a small family-run business into one of the region’s most renowned fragrance houses. A key milestone came in 1976, when Ajmal ......read full article

Get Holiday Ready Skin with Good Pore Day by Benefit Cosmetics!

Get ready to treat your pores like royalty!  Benefit Cosmetics just added a brand-new service to the brow & beauty lineup — GOOD PORE DAY! Available now at all Benefit Cosmetics Boutiques and Sephora stores across the UAE and Saudi Arabia, it's the perfect quick facial to prep your skin for the holidays ahead. In just 30 minutes, your skin will feel smoother, cleaner, and glowier than ever — the ideal prep step before makeup, festive events, or just because your pores deserve some love! After a personalized skin consultation, our beauty expert will tailor every step to your skin type using our beloved POREfessional skincare range. Ready to meet your best skin yet? Let's pore-fect this routine! STEP 1: CLEANSE YOUR PORES & REMOVE MAKEUP We start with the ......read full article

SHEGLAM Glass Lock Air Gloss: The Secret to Mirror-Like Shine That Lasts All Day

SHEGLAM unveils its latest beauty must-have: the Glass Lock Air Gloss, a next-generation lip glaze that delivers a mirror-like, juicy shine with the comfort of a weightless formula and the endurance of a long-wear product. Meet your gloss goals with SHEGLAM Glass Lock Air Gloss: a transfer-resistant lip glaze that gives your lips a glass-like brilliance and silky hydration in just one swipe. Each application floods the lips with a moisturizing, water-like glide that sets into a smooth, cushiony finish. What makes it special? A self-sealing film technology that creates a light-reflective sheen while locking color in place - no stickiness, no heavy texture, and no stubborn staining. The result is a luminous, dewy finish that lasts from your morning coffee to your ......read full article

Celebrate the Holidays in Beneland with Benefit Cosmetics!

This holiday season, we invite you to step into Beneland—a whimsical world where beauty meets play. Inspired by the thrill of games and the joy of gifting, this year's collection brings together our most-loved icons in sets designed to surprise, delight, and glam up your holidays. With playful packaging, winning combos, and a touch of pink magic, Beneland is where every product is a prize—and every look is a victory. Here's your exclusive peek at some of the stars of the season: The Browminoes Set  Good brows set off a domino effect for a winning look. Available in five shades, this set features our #1 brow-defining pencil, the award-winning sculpting wax, and our fan-favorite clear brow gel for a long-lasting, flake-free hold. Stack the odds in your favor with brows that stay ......read full article

That Fresh Brow Feeling with Benefit Cosmetics !

The World's #1 Brow Brand Does Services In the heart of the Middle East—where beauty isn't just admired, it's a way of life—Benefit Cosmetics reigns supreme as the #1 brow brand in the world. Bringing its brow expertise to Benefit boutiques and Sephora stores across the region, Benefit offers a lineup of transformative brow services that'll take your beauty game to the next level! With years of innovation, expertise, and a whole lot of brow love, Benefit has mastered the art of creating flawless, face-framing arches. Whether you're after a subtle touch-up or a bold transformation, Benefit's Brow & Beauty Experts have got you covered—literally. Their meticulous attention to detail and personalized approach ensure you leave with the brows of your dreams (and a confidence ......read full article

Get the Viral Korean Lip Look with Benefit Cosmetics!

Get ready to tint your way to K-beauty perfection! The K-beauty lip look has officially gone global—and we're so here for it. You've definitely seen it all over your feed: that soft, diffused pop of color right in the center of the lips that fades beautifully towards the edges. It's chic, effortless, and just a little bit flirty—basically, everything we love in a makeup trend. And the secret behind achieving this viral look? Benetint, of course ! The Iconic Classic: Benetint Original When we say Benetint is that tint, we mean it. This iconic rose-tinted stain is the ultimate multi-tasker—just a few dots on lips and cheeks for that natural, "just-bitten" flush of color. Think cherry popsicle lips, but make it Benefit. It's soft, buildable, and ......read full article

Armaf Reveals Its Latest Fragrance Club de Nuit Bling in a Dazzling Dubai Spectacle

The grand reveal, named 'The Legacy in Light,' took over Bluewaters Island on October 26th in a breathtaking display of drones, immersive experiences, and an exclusive dinner   As part of the ceremony, Dubai icon, entrepreneur, and television personality Ebraheem Al Samadi was named the official face of Armaf Club de Nuit Bling  Dubai, UAE (26 November 2025): Dubai witnessed a night of brilliance as Armaf, the globally celebrated fragrance brand, unveiled its newest masterpiece, Armaf Club de Nuit Bling, in a grand celebration titled 'The Legacy in Light.' Held beneath the striking Ain Dubai on Bluewaters Island on October 26th, the launch united 300 creators from 100 cities in a celebration of culture, artistry, and a new era of experiential storytelling in ......read full article

Bask in Winter Radiance: Catrice Melted Sun Cream Bronzer Welcomes Outdoor Season in the Middle East

Middle East, 29 Oct 2025: As October ushers in cooler days and breezy nights, life in  the UAE, Saudi Arabia, and across the region moves outdoors once again. From sunset  picnics at Al Qudra Lakes to seaside brunches in Jeddah, autumn marks the start of the  most vibrant social season.  Catrice's Melted Sun Cream Bronzer is the must-have beauty companion for the return  of outdoor living. Its silky, blendable texture melts into skin, delivering the perfect sun kissed glow - even as the summer heat fades. ELortlessly recreate that coveted “just back-from-the-beach” radiance during al fresco dinners, weekend camping adventures,  or sunset walks around city parks.  The formula’s warm undertones mimic the golden touch of autumn sunlight, while the  cream-to-powder finish ......read full article

Blush Filter Palette Our First EVER powder blush is FINALLY here!

This is the blush drop you’ve ALL been waiting for! HUDA BEAUTY’s very first powder blush is finally here, and we’ve gone all out, with not one, not two, but THREE brand-new limited edition  matte powder palettes to play with!  Each one comes packed with three ultra-pigmented matte blushes + a pearl blushlighter for  that dreamy, ethereal flush. There’s Rosy Berry, a sultry swirl of rose tones; Toasty Peach,  bringing warm, juicy peach energy; and Baby Pink, a gorgeous mix of flirty, fun, and playful. So easy to use, the velvety matte blushes deliver buildable pigments for effortless color  payoff, topped off with a glow-boosting highlighting shade for a soft-focus, blurred & filtered  finish.   AND we’ve included a matching shade from our Liquid Blush ......read full article

Get the Viral Toasty Make Up Look with Benefit Cosmetics!

There's a new beauty obsession heating up your feed — The Toasty Makeup Look. Think sun-kissed warmth meets golden hour glow — a flattering mix of velvety matte skin, soft brown tones, and flickers of golden shimmer that make every complexion look deliciously warm. It's the beauty version of your favorite fall latte — rich, cozy, and impossible not to love. This season, Benefit Cosmetics brings you the ultimate lineup to master the Toasty Trend — from pore-perfecting prep to bronzy, radiant finishes that look just as good in real life as they do on camera. Smooth & Prep Every Toasty Makeup Look begins with a flawless, long-lasting base — one that's soft, balanced, and perfectly prepped. Start with The POREfessional Smooth Sip, a lightweight, water-based gel-cream moisturizer that ......read full article

The Perfect Gym Glow with Benefit Cosmetics!

Whether you're hitting the treadmill or heading straight from pilates to brunch, Benefit Cosmetics has got your back (and your glow). The perfect gym glow isn't about heavy coverage — it's about looking fresh, dewy, and confident no matter where your day (or workout) takes you. Think: smudge-proof, sweat-proof, compliment-proof beauty that lasts from pre-gym selfies to post-gym smoothies. Hydration Warm-Up Start by giving your skin a refreshing drink! Apply HydroPop, our skin-balancing essence that gives you that viral glass-skin glow. The water-based, gel-like texture melts in effortlessly, hydrating and refining pores with rose hip extract and fermented camellia flower seed oil. Your skin feels instantly smoother, prepped, and ready for whatever's next. Hot Tip: Always apply on clean and dry skin for ......read full article

Get the Peachy Early 2000s Look with Benefit Cosmetics !

The early 2000s are back — and they're bringing all the glam with them! From low-rise jeans and butterfly clips to dewy peach tones and glossy lips, the Y2K era (short for "Year 2000") was all about playful confidence and fresh-faced glow. Fast-forward to 2025, and this nostalgic beauty moment is everywhere again — only better. Think luminous skin, shimmer-dusted eyes, and that signature peachy flush... all reimagined with modern formulas and a pore-perfect finish. And the best part? We have everything you need to create the ultimate Y2K-inspired peachy look — fun, flirty, and fabulously on trend! Prep Like a 2000s It-Girl Matte skin was the moment in the early 2000s — Use our Pore Matte Primer, this lightweight primer delivers that smooth, shine-free finish ......read full article

Runway Ready Skin, No Filter Required with Benefit Cosmetics!

Lights, camera... complexion! As fashion week takes over, one thing's certain: everyone wants that picture-perfect base. Whether you're front row, behind the scenes, or serving runway-ready looks on your daily stroll, our iconic POREfessional family has got your skin camera-ready — no filter required.  With the launch of The POREfessional Foundation, the pore squad is finally complete! Get ready for your smoothest, most flawless base yet — from prep to set. Here's your 4-step guide to a pore-fectly polished look: Step 1: PRIME with The POREfessional OG Primer This award-winning primer probably needs no introduction — it's the OG blurring hero. Instantly smooths, minimizes the look of pores, and creates the perfect canvas for makeup. Hot tip: Apply with fingertips and ......read full article

More Blush, More Fun: Discover Benefit Cosmetics' Endless Cheek Wardrobe!

If the latest beauty trends have proven anything, it's this: there's no such thing as too much blush. From the viral "sunburnt flush" to red carpet ready cheek sculpting, blush is officially the hero of every makeup look. And no one does cheeks quite like us. With 4 blush families—from sweet pinks to rich berries—we've got you covered! Each silky-soft, weightless powder stays put through sweat, humidity, and laughter, leaving you glowing with a luminous, second-skin finish. Whether you're a one-shade loyalist or a blusher who loves to mix, we have a blush family that fits every vibe. Get ready to meet and find your blush family! Sweet Pinks For the girl who wants that signature sun-kissed glow without breaking a sweat. Crystah: a juicy strawberry pink that makes cheeks ......read full article

Mini Size, Major Glam with Benefit Cosmetics!

It's safe to say minis are major. From TikTok to trend reports, pocket-sized beauty is going viral and we are here for it! At Benefit Cosmetics, we believe good things don't just come in small packages... they come in mini ones. Our favorite icons are perfectly sized to slip into your clutch, carry-on, or even the tiniest micro bag — ready to glam up your every on-the-go moment! Whether you're hopping on a plane, slipping out with a clutch, or just want to curate your go-to mini glam bag, our iconic minis are the ultimate travel companions. Think all-time favorite mascaras, best-selling bronzers, and more heroes — all in a clutch-friendly size ! Every beauty lover needs a pouch packed with minis that do it all — here's your perfect edit. Brow Dreams  Keep the ......read full article

SHEGLAM's New Cushion Foundation Delivers 36 Shades of Liquid to Powder Coverage

There is a new foundation in town, and it is not here to play. SHEGLAM’s Lock & Go Long Lasting Cushion Foundation has officially landed, serving high coverage with a featherlight feel, skincare benefits in every tap, and a shade range that stretches across 36 gorgeous tones. Consider it your shortcut to looking flawless without turning your morning routine into a marathon. Liquid-to-powder tech has never looked like this. The cushion releases a silky liquid that melts into skin and sets to a soft-matte finish before you can say “filter”. Imperfections? Blurred. Shine? Handled. Setting powder? Who even is she? It feels like nothing, does everything and keeps you moving And then there is the (not so secret) staying power. Waterproof, sweat-resistant and tested to last up to 48 hours, the SHEGLAM ......read full article

WHAT'S YOUR JUICY? essence's Playful Collection Brings Fruity Fun to Beauty

essence is bringing joy, shine, and fruity vibes to the beauty world with its vibrant What’s Your Juicy? collection. Packed with glosses, balms, and tints, the Juicyverse is all about playful self-expression, irresistible shine, and colours that match every mood. The Juicy Icons: JUICY BOMB Glossy Butter Balm – A buttery balm that melts into lips with hydration, shine, and fruity fragrance. Available in shades like Time to Pitaya, One in a Melon, and So Berry Cute. JUICY BOMB Shiny Lipgloss – The viral favourite shade 101 Lovely Litchi, that made the Juicyverse iconic; ultra-high shine with irresistible fruity scents. JUICY BERRY & JUICY MELON Tinted Lip & Cheek Balms – Dual-use magic for lips and cheeks, adding a berry-toned flush for that healthy, juicy glow. Birthday Bomb Lipgloss – ......read full article

From Iconic Lashes To Cocoa Hues, Catrice Delivers The Season's Must-Haves

When it comes to bold lashes and irresistible eyes, CATRICE sets the standard. This season, Catrice celebrates its best-selling Go Big. Go Bold. Mascaras while unveiling the indulgent Dark Cocoa Eyeshadow Palette, bringing together timeless icons and new essentials for the ultimate beauty statement. The Dark Cocoa Eyeshadow Palette Inspired by the richness of cocoa, this palette features eight highly pigmented mattes and shimmers ranging from deep espresso to soft nudes. Its velvety textures blend effortlessly, making it the perfect go-to for both everyday sophistication and evening glamour. Vegan and formulated without parabens, fragrance, or microplastics, the palette pairs indulgence with conscious beauty. Go Big. Go Bold. Mascaras; Catrice’s Lash Legends Already cult favourites, the Go Big. Go Bold. mascaras have ......read full article

Summer Skin Goals: Achieve a Flawless Glow with Benefit Cosmetics!

Summer is here, and so is the heat. That means sweat, SPF, and long days that leave pores begging for a little extra love. Luckily, we have the ultimate three-step routine to keep skin feeling fresh, clear, and hydrated—even when the temps are climbing. From cleansing that melts the day away to hydration that feels like a cool dip in the pool, this lineup is your shortcut to a pore-perfect summer glow.  Step 1: Double the Clean, Double the Chill  Long summer days call for a thorough refresh. Start with our Get Unblocked Oil Cleanser, the silky-smooth oil that melts away makeup, visibly unblocks pores, and leaves skin nourished—not stripped. Powered by grapeseed, jojoba seed, avocado, and plum kernel oils rich in essential fatty acids, it helps condition skin while keeping congestion at ......read full article

Meet the Foundation of Your Dreams: Benefit Cosmetics Launches POREfessional Foundation

Originally called The Face Place, Benefit was founded by Jean & Jane Ford, twin sisters from rural Indiana with a knack for breaking rules, a passion for people, and a love for all-things beauty. The brand was built as an alternative to the traditional, impersonal, unapproachable beauty brands of the time, in a quest to shake up the status quo and redefine beauty as whatever makes you feel good The relentlessly innovative, never-say-never spirit of our founders is why over the last five decades, Benefit has served up innovative, uncomplicated beauty products & services that meet everyone's needs...always with a fun and creative twist! Given the relentless innovators that we are, Benefit knew we needed to create a product that could help blur people's pore problems. We aimed for the same ......read full article

Make a Statement This Semester with GLOSSY GLAZE High Shine Lipstick

Back-to-school season isn’t just about new notebooks and cute outfits—it’s the perfect time to refresh your beauty routine. And nothing says “I’m ready to slay this semester” like the new GLOSSY GLAZE High Shine Lipstick from essence. This hydrating lipstick delivers buttery-soft comfort, high-shine brilliance, and rich color payoff in one swipe—perfect for those early morning classes or last-minute coffee runs. Available in 3 universally flattering shades, it’s the ultimate pick-me-up for any campus look, whether you’re rocking a cozy hoodie or your sharpest blazer. The lightweight, nourishing formula keeps your lips feeling soft all day, so you can focus on acing your to-do list (or that pop quiz) without worrying about constant reapplication. It’s makeup that works as ......read full article

Catrice Launches Melt & Plump Juicy Lip Plumper; Cooling, Vegan & Perfect for Summer

Catrice is turning up the freshness this summer with the Melt & Plump Juicy Lip Plumper, a standout from the Spring/Summer 2025 Collection. Available in five juicy shades, this must-have beauty essential delivers a high-shine finish, a visibly plumped pout, and a refreshing cooling sensation, perfect for sunny days this summer. Plumping Meets Care Enriched with Maxi-Lip™, a powerful plumping complex, Melt & Plump enhances lip volume while deeply hydrating and nourishing for lasting comfort. The formula is 100% vegan and, cruelty-free, and packaging designed with reduced environmental impact in mind. The lightweight texture glides effortlessly, leaving lips feeling refreshed thanks to its gentle menthol tingle. Celebrate Emirati Women’s Day in Style On Emirati Women’s Day, August 28th, celebrate your ......read full article

Benefit Cosmetics x TOPSTRETCHING: Stretch & Glow!

We are thrilled to announce a special partnership with TOPSTRETCHING, the UAE’s leading stretching and fitness studio. This exclusive collaboration brings self-care, joy and a unique fitness experience for all. Come & discover this dreamy partnership until the end of the year. Join the movement! 💕💕 Find your glow spot in TOPSTRETCHING Downtown Burj Vista & TOPGYM Palm Jumeirah. Explore our exclusive Post-Workout Glow Stations at both branches, fully stocked with Benefit’s iconic bestsellers. These Glow Stations offer the perfect opportunity to discover Benefit products and create stunning makeup looks. Touch up, glow up & head out feeling fresh and flawless post workout. Once you've found your must-haves, snag them at our boutiques or at Sephora! But wait, there's more! ......read full article

Chief Guest Shri Rahul Narwekar Hon'ble Speaker, Maharashtra Legislative Assembly inaugurates IIJS Premiere 2025 at JWCC

IIJS Premiere set to drive ₹70,000 crore in business over the next quarter FTAs Unlocking New Growth Opportunities for India’s Gem & Jewellery Industry: GJEPC Chairman Kirit Bhansali IIJS Premiere 2025 show dates: 30 July-3 August at JIO World Convention Centre, Mumbai and 31 July-4 August at Bombay Exhibition Centre, NESCO Goregaon, Mumbai Special Attraction: The Select Club - Exclusive High-End Couture Jewellery Section IIJS Celebration Night will showcase the Legends of India’s gem & jewellery industry Jewellers for Hope Charity Dinner Innov8 Talks serve as platforms for seminars and product launches only. National, 30 July 2025: The biggest-ever India International Jewellery Show (IIJS), the 41st edition, is the biggest-ever edition of the famous gem & jewellery B2B trade show ......read full article

Get the Viral Island Girl Look with Benefit Cosmetics!

There's a new beauty vibe heating up your feed — and it's giving major vacay energy. The Island Girl Look has gone full-on viral, and we're not mad about it. Sun-drenched skin, glossy lips, beachy brows — this look is all about effortless radiance, and yes, you can fake a tropical getaway... with a little help from us. We have everything you need to recreate the Island Girl aesthetic — whether you're on the Amalfi Coast or just adding a touch of escapism to your daily routine. Sunkissed Complexion At the heart of the look is healthy, radiant skin. Use our Hoola Wave Bronzing Balm for a natural-looking warmth with a cream texture that blends effortlessly. The waterproof & sweatproof formula is enriched with jojoba seed oil, shea butter, and avocado ......read full article

Lola from Rio's A+ Haircare Edit for Back-to-School Season

Because the only thing more important than your first-day outfit is your hair Dubai, UAE, 14 August 2025 — School’s back in session, and so is the stress of early mornings, frizzy hair, and last-minute ponytails. But this year, Lola from Rio is flipping the script with a fun, fearless, and frizz-fighting haircare lineup designed to make back-to-school season a whole lot brighter. Infused with plant-powered ingredients, mood-lifting scents, and a packaging that stands out, Lola from Rio’s collection is a love letter to curly, coily, straight, and wavy-haired students who want to feel as bold as they look. Think vegan leave-in creams, hydrating masks, and damage-defying shampoos, all in bottles as expressive as the personalities they’re made for. Top Picks for a Fierce First Day: Ela É Carioca ......read full article

Nooria Launches Personalized Supplement Program in the UAE

A Swiss-Crafted, Tailored Approach to Unlocking Your Full Energy Potential Dubai, UAE, 25 July 2025: Nooria, the premium Swiss dietary supplement brand known for its clean, science-backed formulations, has officially launched its Personalized Supplement Program in the UAE. This innovative solution offers a tailor-made supplement plan designed to adapt to each user’s individual lifestyle, and health goals, whether it’s increasing physical energy, improving mental focus, reducing stress, or boosting immunity. As consumers are on the lookout for more customized solutions for their health routines, Nooria introduces a breakthrough experience that fuses scientific precision with natural, plant-based ingredients. Nooria also proudly offers Halal-certified products, including its Swiss Halal-certified collagen. The brand ......read full article