FOUNDATION Stick This season, essence introduces a standout star in its Spring/Summer 2025 collection: the FOUNDATION Stick. But this isn’t just any foundation — it’s your all-in-one, multi-purpose bestie. Whether you’re going for a flawless base, chiseled contour, sun-kissed bronze, or radiant highlight, the FOUNDATION Stick does it all. With a creamy texture that blends like a dream and sets to a soft matte finish, it delivers a lightweight, skin-like feel every time. Infused with skincare-loving ingredients, it keeps your skin hydrated throughout the day while offering customizable coverage — whether you’re into soft daytime vibes or full-glam night-out energy. Your new ride-or-die for any look is officially here. The versatility? Unmatched. The ease? Game-changing. Just swipe, blend with a ......read more
June 9th 2025 – Go poolside, dance under the stars, or jet off on your next getaway. Whatever the plan, SHEGLAM’s sweat-proof summer staples are here to keep your look fierce and firmly in place. Meet the must-haves making heat-proof glam a breeze: Spritz on some hydration and hold with the SHEGLAM Good Grip Hydrating Prime & Set Spray. This jelly-finish mist grips your base at the start, then seals it in at the end for makeup that stays dewy and locked in all day. The SHEGLAM Complexion Pro Long Lasting Breathable Matte Foundation is the real MVP. Sweat-proof, waterproof, and breathable with a filter-like finish, it’s made to stay in complexion-perfecting mode! Bring the sculpt without the slide. The SHEGLAM Fine Line 2-In-1 Nose Contour & Highlight Pen-Buff is creamy, precise, and stays put no ......read more
Elevate your skincare routine with our skin-balancing, nourishing essence that boosts hydration and reduces the appearance of pores, prepping your skin perfectly for makeup! This water-based, gel-like formula glides on smoothly, feeling luxuriously lightweight. Infused with oil-based nutrients in microbubbles, it refreshes your skin instantly and promotes a healthier look over time. Offering 12-hour hydration, this gentle, non-comedogenic essence is clinically and dermatologist-tested, making it suitable for all skin types, including sensitive skin. Key ingredients like niacinamide smooth pores and brighten your complexion, while Rose Hip Extract refines pores and reduces imperfections. The results are impressive: 95% reported plump skin after one use, and 100% noticed a visible transformation after four weeks! To use, simply ......read more
As summer sets in, the days grow warmer, the light softer, and the spirit of celebration begins to stir. With Eid al-Adha just around the corner, Catrice unveils two radiant essentials from its Spring/Summer 2025 Collection, created for moments that deserve to shine. This month, the spotlight is on the Soft Glam Filter Stick and the Diamond Haze Highlighter—two hero products that bring together skincare benefits, rich pigment, and effortless magic. Soft Glam Filter Stick: A Filter Effect—Without the Filter This creamy stick is your shortcut to glowing skin that looks smooth, even, and softly perfected. Infused with hyaluronic acid and vitamin E, it hydrates while providing a natural-looking coverage that blurs imperfections and blends like a dream. Use it as a base, for contouring, or to give your complexion that ......read more
Ready for a glow-up that’s as fresh as your feed? The essence Spring/Summer 2025 collection is here to give your beauty shelf a major upgrade — think feel-good products that are cute, clever, and all about that soft life. We’re talking skincare-makeup hybrids (yes, please!), dreamy textures, and travel-friendly heroes that slip into your bag and your routine with zero stress. Oh, and did we mention? They’re packed with good vibes and extra self-love. Star of the show? Our hydra kiss LIP OIL – aka your new lip BFF. It’s non-sticky, ultra-nourishing, and brings just the right hint of color. Whether you're vibing with shade Pink Champagne, keeping it minimal with Classy Glassy, or going for that effortless nude color with Mocha Glow – we’ve got the perfect swipe for every skin tone. The ......read more
May 26th , 2025 – Step into a world of wonder, sparkle, and timeless magic with the launch of the SHEGLAM x The Wizard of Oz™ Collection, an online-exclusive that celebrates the 85th anniversary of the beloved cinematic classic that inspired 'Wicked' and stole hearts across generations. Get whisked over the rainbow with the full SHEGLAM x The Wizard of OZ™ collection featuring an enchanting eyeshadow palette, a courageous highlighter, a heartfelt blush, scholarly oil absorbing pads, Glinda the Good Witch™ & Wicked Witch™ eyeliners, a magical glitter lip kit, and a crystal heel inspired lip gloss. Whether you're dreaming of Ruby Slippers™ or the perfect pout, this collection lets you live your land of OZ fantasy. Come with us on a journey down the yellow brick road to ......read more
As we transition to sunnier days, Catrice is about to reveal its highly anticipated Spring/Summer 2025 collection, and trust us, it’s everything you’ve been waiting for. Get ready to refresh your beauty routine with innovative makeup and skincare designed to bring your glow to life under the warm sun. Launching soon, this collection is set to elevate your look with products that blend cutting-edge beauty and feel-good vibes. A Time for Radiance and Renewal As temperatures rise and the days stretch longer, now is the perfect moment to indulge in self-care. The Catrice Spring/Summer 2025 collection brings you a fresh take on beauty, with a focus on the Emotional Intelligence trend that will add a smile to your face and a glow to your skin. Imagine uplifting shades, irresistible scents, and luxurious textures, all carefully ......read more
May 15th 2025 – At SHEGLAM, beauty is effortless, effective and yes, even fun. Enter the SHEGLAM HydroSlime Primer, a new kind of priming experience that takes everything you love about slime - the bounce, the glide, the oddly satisfying texture - and turns it into a high-performance formula your skin will thank you for. At first touch, it’s unlike anything else in your routine. A jelly-slime texture that snaps back into shape, cools on contact, and glides fluently across the skin. But beyond the bounce is a formula designed to work overtime. Packed with hyaluronic acid, peptides and algae extract, it delivers up to 24 hours of hydration while visibly plumping and smoothing the skin. It preps your canvas for whatever comes next, whether that’s a full face or just a fresh glow, with a dewy finish that looks lit ......read more
Dubai, UAE — 8 May 2025. May marks International Skin Cancer Awareness Month, and UAE dermatologists urge residents to rethink how they protect themselves from the Middle Eastern sun. With nearly 1,000 new expatriates arriving daily, many unfamiliar with the region’s intense UV levels, experts warn that skin damage here isn’t limited to beach days or poolside afternoons. According to the UAE National Cancer Registry, skin cancer is now the fourth most common cancer in the UAE, accounting for about 6–7% of all new cancer cases. There are around 400 new diagnoses each year. Alarmingly, local doctors report that skin cancer incidence has doubled over the past decade, fuelled by extreme sun exposure, an ageing population and delayed screenings. “People arrive thinking, ‘I ......read more
SHEGLAM baked up something new just for you: the Buttery Bliss Blush Stick - a silky-smooth, dewy-finish blush that glides on like a dream and blends like a breeze, for lasting pigment that leaves skin with a healthy glow. Designed with an ergonomic rounded tip for effortless, on-the-go application, this blush stick is your ticket to hydrated, buildable color that melts into skin for a natural flush. With its luxuriously buttery texture and skin-loving hydration, Buttery Bliss delivers a radiant finish that catches the light in all the right ways. Whether you're going for a subtle day look or a bold weekend beat, its seamless formula lets you build your glow your way. Perfect for achieving vibrant, long-lasting color. Explore unique shades and finishes that you'll love! Available in 7 crave-worthy shades - ......read more
April 30th, 2025 – SHEGLAM just turned your makeup routine into a full-on dewy dream. Meet the newest member of our Good Grip family: the SHEGLAM Good Grip Hydrating Prime & Set Spray, your go-to jelly-like mist that primes, sets and refreshes like a backstage beauty secret bottled just for you. Inspired by our bestselling Good Grip Hydrating Primers, this innovative formula takes everything makeup lovers adored - the grip, the hydration, the lasting power - and transforms it into a lightweight, fine mist spray. The goal? A product that creates a flawless base and sets like a pro, without the tacky feel. It took months of testing, tweaking and misting ourselves, but we perfected a gel-like texture that delivers moisture, hold and that radiant, dewy finish we all love. Here’s how it works: start with a ......read more
Ready to redefine your makeup routine? Catrice introduces two powerful multitaskers designed for beauty lovers who want it all! Performance, simplicity, and clean formulas in just a few effortless steps. Amplify Every Lash with the Perfect Duo XXL Effect Mascara Double the brushes, double the magic! Catrice’s new Perfect Duo XXL Effect Mascara features two innovative brushes, one for sensational length, and one for bold, intense color payoff. Achieve mesmerizing volume, dramatic definition, or build your own signature lash look with just a flip of the wand. Formulated without perfumes and made with vegan ingredients, this nourishing mascara not only delivers XXL results but also cares for your lashes with every application. Powerful. Precise. Perfect — just like you! Glow On-The-Go with the Colour Flush ......read more
This season, essence invites you to unlock your most radiant summer yet with a glow-up duo designed for effortless, sunlit beauty. Whether you're chasing golden hour vibes or just want to look fresh-faced and fabulous every day, these two new essentials are here to make glowing skin a breeze — because let’s face it, glow is always in. CORRECT & CONCEAL Under Eye Brightening Concealer Say goodbye to tired eyes — and hello to bright, energized skin. The essence CORRECT & CONCEAL under eye brightening concealer is your go-to for that refreshed, wide-awake look that summer dreams are made of. Available in two skin-loving shades, this lightweight, ultra-blendable formula delivers seamless coverage that corrects and conceals without ever feeling heavy. Infused with aloe vera, this gentle formula ......read more
Beauty lovers, are you ready to take your lash game to the next level? Benefit Cosmetics has got you covered with their fabulous range of mascaras that promise to give you lashes that are fuller, longer, and oh-so-voluminous. Whether you're looking to curl, lift, or fan out your lashes, Benefit has the perfect mascara for you. Let's dive into the world of lashes and discover the magic that each of these mascaras brings to the table! New BADgal Bounce - Fluffer, Fluffier Volumizing Mascara Say hello to the newest member of the Benefit mascara family—BADgal Bounce! This mascara is all about volume, volume, and more volume. With its dual-sided Double Trouble Hybrid brush, it features bristles that evenly coat your lashes while the fine-tooth comb separates them for a fluffier, fuller look. If you want lashes that ......read more
With Eid just around the corner, essence is making the countdown extra special with something exciting—introducing the Eid Beauty Calendar! In collaboration with Noor Stars—one of the region’s biggest digital icons, with over 48 million followers across social media—essence is bringing beauty lovers fun and unique way to celebrate the final days of Ramadan and Eid. This limited-edition calendar is all about adding a touch of glam to your celebrations, making your "getting ready for Eid" moments effortless and flawless. Inside the Eid Beauty Calendar, you’ll find 10 little doors, each hiding a beauty surprise, carefully curated to elevate your Eid glam. From iconic mascaras to must-have lip products, this lineup has everything you need to create a stunning festive ......read more
A Fusion of Japanese Innovation, Versatility, and Elegance—Now Available in UAE, Saudi Arabia, Kuwait, Qatar, and Oman Panasonic Marketing Middle East & Africa (PMMAF) is excited to introduce its latest innovation in personal care—the EH-HV31 2-in-1 Hair Straightener and Curler, designed to revolutionize hair styling for consumers across UAE, Saudi Arabia, Kuwait, Qatar, and Oman. Combining Japanese craftsmanship and cutting-edge technology, the EH-HV31 is a versatile styling tool that enables users to achieve both sleek straight looks and bouncy curls with a single device. Designed for modern lifestyles, this innovative styling tool offers superior hair protection while ensuring professional-quality results at home. "At Panasonic, we recognize that hair styling is an essential aspect of self-expression, and ......read more
SHEGLAM is delivering radiance with the Ramadan Lunar & Stellar Box Set 2025, a celestial collection of fan-favorite beauty must-haves designed to keep your look truly luminous. Available in-store at SHEGLAM'S Centrepoint stores, this limited-edition set is your ultimate beauty companion. Inside the Ramadan box, you’ll find SHEGLAM’s signature stars including SHEGLAM Color Bloom Liquid Blush Matte Finish – Love Cake. A swipe of this dreamy, lightweight gel-cream blush gives you that just-pinched, radiant flush. Infused with nourishing ingredients, the matte formula flawlessly blends with the built-in sponge applicator – because your glow should be effortless. The foundation of a perfect Ramadan look starts with the SHEGLAM Good Grip Hydrating Primer. This oil and ......read more
Recommended Treatments for Eid To make the most of this festive season, here are some of Wellbeing Clinic’s standout treatments that will leave you feeling refreshed and confident: Laser Skin Care: As we head into Eid, glowing skin is a must. Wellbeing Clinic’s laser skin care treatments, including the popular Hollywood Peel, are designed to brighten your complexion and target common skin issues such as pigmentation, acne scars, and stretch marks. Whether you're looking to rejuvenate your skin or address specific concerns, their skilled dermatologists will tailor a treatment plan to suit your needs. Fat Loss Treatment: If you're looking to feel more confident in your Eid attire, the clinic's HD Slimming Treatment is perfect for body sculpting and fat loss. This non-invasive procedure uses advanced ......read more
As the holy month of Ramadan approaches, it’s time to embrace beauty that reflects the spirit of the season—elegant, radiant, and effortless. Introducing Catrice Festive Treasures Limited Edition, a carefully curated collection designed to complement your Ramadan gathering with timeless glamour. This exclusive collection brings together must-have beauty essentials, perfect for both suhoor gatherings and iftar nights. Featuring a blend of luminous textures, rich pigments, and luxurious finishes, Festive Treasures Limited Edition is here to enhance your natural glow while keeping your look sophisticated and effortless. Discover the Festive Treasures Collection: Festive Treasures Hydrating Shine Lipstick – A nourishing lipstick that delivers the perfect balance of hydration and shine, available in two stunning ......read more
This Ramadan, essence is unveiling something truly special in collaboration with one of the MENA region’s biggest beauty icons – Noor Stars. Introducing the Eid Beauty Calendar, a limited-edition countdown calendar packed with 10 beauty surprises, carefully selected by Noor herself. Each day reveals a must-have product to elevate Ramadan and Eid beauty routines, making every moment leading up to Eid even more exciting! For Noor, essence has always been more than just a beauty brand—it’s nostalgic, fun, and has been part of her journey from the very beginning. This exclusive calendar is her way of sharing that connection with beauty lovers across the region, offering a collection of her top picks wrapped in a beautifully designed package. A Beauty Countdown Like No Other From plumping lip favorites to ......read more
After the landslide success of the Rick and Morty Collection, SHEGLAM is back with another cult-favorite collab, and this time, we're going mathematical! Embark on a beauty adventure with the Adventure Time x SHEGLAM Collection, a playful lineup inspired by the vibrant, wacky, and totally algebraic world of Finn, Jake, and their legendary crew. Channel Ice King's chill, Lumpy Space Princess's sass, or the heroic glow of Ooo's finest, for this collection is packed with bold colors, magical finishes and long-lasting formulas that bring Adventure Time vibes straight to your vanity. Disucover the full SHEGLAM x Adventure Time Collection set and add some Bubbline magic with the Cream Blush Duo, or give your lips a gem-worthy glow with the Heroes Only Shimmery Lip Gloss and Oh My Glob Tinted Lip Mask. Keep your ......read more
Benefit Cosmetics is thrilled to announce an exciting partnership with Parker's, the renowned Emirati global restaurant brand, for a limited-time menu inspired by Benefit's playful and bold spirit. Just in time for Ramadan, Parker's has reimagined fan-favorite items with a Benefit's twist—including turning the viral Matilda Cake pink, introducing a Ruby Hot Chocolate, and crafting a refreshing cold Hibiscus drink. With every purchase from this exclusive menu, customers will receive a collectible sticker sheet created by Emirati artist Fatima Al Zarooni, blending iconic landmarks with Parker's and Benefit's signature brand DNA. The collaboration will be available at all Parker's locations for the entire month of Ramadan, not just across the UAE but also in KSA and London, making it a global celebration ......read more
Due to popular demand, Benefit Middle East is thrilled to announce the return of its loved web series for a second season during the holy month of Ramadan! After receiving enthusiastic comments and requests from the community, Benefit Cosmetics is bringing back the show bigger, better, and filled with even more excitement, challenges, and a larger roster of guests. This captivating web series promises to bring joy and a sense of community to viewers throughout Ramadan. Premiering on March 1st, 2025, Season 2 will feature five exciting episodes, each offering a delightful mix of entertainment, laughter, and culinary adventures creating a joyful and engaging experience for viewers throughout Ramadan. A Star-Studded Lineup Hosted by the bubbly Iraqi content creator, Ilyan Saqer, the show will feature a ......read more
Valentine’s Day is just around the corner, and it’s time to turn up the romance—Catrice style! Whether you are planning a candlelit date, a Galentine’s night out, or just vibing with self-love energy, your look needs to be as bold and unforgettable as you are. This year, it’s all about the perfect blush and brows because nothing says confidence like sculpted brows and a radiant flush. BROWS THAT STAY, LOVE THAT SLAYS First things first—your brows frame the face, and Catrice’s Brow Sleek Laminating Wax is about to make them the main character of your Valentine’s glam. This game-changing wax gives you that sleek, feathered, laminated effect in just a few strokes—no salon appointment needed. Whether you’re going for bold, structured brows or a soft, natural lift, this formula ......read more
Ready to fall in love all over again? SHEGLAM is bringing back the magic of Hello Kitty just in time for Valentine’s Day! The all-new SHEGLAM X Hello Kitty 2.0 Collection is here to make your heart skip a beat, featuring ultra-kawaii, love-infused beauty must-haves. The SHEGLAM X Hello Kitty Full Collection Set is a heart-melting lineup of dreamy essentials, including multi-layered shadow stacks, dewy multi-use balms, a smooch-worthy pigmented lipstick and moisturzing lip balm, a heart-infused primer, and a fluffy powder puff – because your beauty routine deserves a little extra love. And as an added surprise, each collection set includes an exclusive Hello Kitty hair clip to complete your look with an extra touch of cuteness! Give your skin a dose of love with the SHEGLAM Jelly Amor Hydrating Primer - a gel-based, ......read more
New BADgal BOUNCE, Fuller, Fluffier Volumizing Mascara Get pumped for bouncy, volumized lashes with BADgal BOUNCE. The custom-engineered dual-sided brush and buildable formula create lashes that look full, fluffy & lifted all day. 24-hour volume & lift Builds effortlessly & feels weightless Smudge-proof & transfer-proof Clump-proof & flake-proof THAT BADGAL REPUTATION 93% said lashes look fuller 93% said lashes look fluffy 93% said it gives instant lift 95% said lashes look evenly separated BADGALS LOVE GOOD-FOR-LASH INGREDIENTS Linden Bud Extract helps lashes look fuller Rice Wax helps separate & define lashes and visibly boosts long-lasting lift Provitamin B5 helps lashes feel conditioned Castor Seed Oil helps nourish lashes GET IT ......read more
Dubai, United Arab Emirates – January 2025: Layla Al Hajjaj, a visionary Saudi entrepreneur, has emerged as a leading figure in the Gulf’s entrepreneurial landscape. Transitioning from a successful career in the oil and gas sector to founding Boho Salon in the UAE, Layla’s journey is a testament to her unwavering passion for making a meaningful impact. Layla’s career began in the dynamic energy industry, where she honed her strategic thinking and problem-solving skills at a leading international oil and gas corporation. Despite her accomplishments in this challenging field, she aspired to drive change on a more personal and societal level. This ambition led her to the Special Olympics UAE, where she served as Program Director. In this role, she spearheaded initiatives that championed the inclusion of ......read more
January 27th , 2025 – Get ready to strike gold – SHEGLAM is raising the bar on lash luxury with the launch of the All-In-One 24K Multi-Effect Mascara. Infused with real 24K gold and an irresistible blend of nourishing ingredients, this mascara promises an unmatched lash-enhancing experience in a bottle. Formulated with polypeptide, olive oil and orbignya oleifera seed oil, the 2-in-1 formula delivers major definition, intense volume and multi-dimensional effects for full-bodied, sky-high lashes that last – no clumps, no flaking, just pure lash perfection. The SHEGLAM All-In-One 24K Multi-Effect Mascara is packed with 10+ essential oils and 24K gold to coat your lashes in a touch of luxury while nourishing and strengthening them with every application. The formula is designed to provide a smoother application with ......read more
The metaverse continues to redefine how brands connect with their audience, with Roblox at the forefront of the gaming world. Having embraced this concept just last year, essence has expanded its footprint with the launch of Kingdom of Essentia: Guardians of the Lash Princess. Leveraging 88 million daily active users, essence once again disrupts the cosmetic industry with innovative, immersive experiences fostering a sense of community among Gen Z and Gen Alpha. Introducing Kingdom of Essentia At the heart of this experience lies the Kingdom of Essentia – a vivid, seasonal universe designed to celebrate diversity, creativity, and teamwork. Players are invited to explore visually stunning islands, each inspired by a different season, and embark on exciting missions to defeat the Evil Gray, a force representing ......read more
By Celebrity Makeup Artist, Joanna Simkin using Benefit Cosmetics Celebrity Makeup Artist, Joanna Simkin used Benefit Cosmetics to achieve actress Cynthia Erivo's glowing red carpet glam for the Golden Globes. Complete with Benefit's iconic Hoola Bronzer, POREfessional Super Setter, and High Beam highlighter, Cynthia was serving flawless pores and wicked cheeks on the red carpet. See below for a full breakdown from Joanna on how-to achieve this red-carpet ready look at-home. Skin Prep: Step 1: First, Joanna Simkin prepped Cynthia's skin with The POREfessional Matte Primer to prime her base and blur her pores. Joanna focused the product on the center of Cynthia's cheeks for perfectly blurred and mattified skin. Concealer: Step 2: Next, Joanna ......read more
Catrice’s top-performing beauty essentials are taking over the MENA region, delivering high-quality, cruelty-free, and affordable makeup that stands out. From flawless coverage to bold lashes and hydrated tinted lips, these bestsellers are must-haves for beauty lovers who want professional results without the high-end price tag. The Best of Catrice: Your Full-Face Essentials! Catrice HD Liquid Coverage Foundation Lightweight, full coverage with a matte, airbrushed finish. Long-lasting and oil-free—stays fresh for 24 hours. Available in 6 shades to match your skin tone! Glossin’ Glow Tinted Lip Oil Hydrating, non-sticky formula with a sheer, glossy tint. The perfect blend of lip care and color for everyday wear. It comes in 4 vibrant shades GO Big. Go Bold. Mascara Collection Go ......read more
New Year resolutions are all about making positive changes, and here’s one for your hair : why settle for one-size-fits-all care when your locks are as unique as you are? Enter Vatika Enriched Hair Oil - the ultimate solution to nourishing, reviving, and celebrating your hair’s one-of-a-kind vibe. And here’s where it gets exciting: the art of oil concoction. This trending hair care ritual lets you mix and match oil variants to maximize nourishment and address your hair’s unique needs. ✨ Listen to Your Locks – Whether your hair craves hydration, repair, or shine, Vatika’s enriched oils offer a variety of blends packed with the goodness of natural ingredients like olive, coconut, almond, blackseed, onion, and avocado. ✨ The Power of Personalization – Create your own ......read more
Superfine triple tip brow pen From the #1 brow brand worldwide comes a brand-new superfine brow pen. With 0.1 mm brush tips, Mighty Fine Brow Pen is the FINEST triple-tip brow pen out there — seriously, we checked. It instantly fills in brows and mimics the look of natural hair for a full, defined, and natural look that lasts all day. Shake it up & flick onto clean, dry brows to build your own MIGHTY Fine moment. HOW-TO-BRÖW Shake, shake, shake! Hold the brush perpendicular to brows to get the finest lines. Flick upwards onto clean, dry brows. THE (MIGHTY) FINE PRINT Easily fills in sparse areas Rich color Brows look defined FIRST triple-tip brush pen on the market FINEST triple tip brow pen available (0.1 mm!) 3 superfine 0.1 mm lines in 1 stroke! 24-hour longwear Waterproof ......read more
Dubai, 26th December, 2024: As the holiday season rolls in, finding the perfect gift for your loved ones can be a challenge. Whether you're marking Christmas, celebrating New Year, or embracing the charm of winter gatherings, a thoughtful gift can make every moment unforgettable. This year let Ajmal Perfumes up-lift your gifting game with a curated selection of fragrances that blend timeless elegance with unique character. Be it a thoughtful present for someone special or a fancy treat for yourself, these five aromatic perfumes are bound to leave a lasting impression. Qasida Dahabia A unisex fragrance with zesty bergamot and orange, floral hints of rose and jasmine, and a warm base of musk and vanilla. Versatile for any occasion, it’s perfect for adding a touch of elegance for any celebration. Price: 236.25 ......read more
essence is turning up the volume this season with a daring addition to its beloved mascara lineup: I LOVE EXTREME BLUE crazy volume mascara, the ultimate game-changer for your lashes. With its electrifying blue shade and volumizing formula, this mascara is here to light up your eyes like never before. Designed to bring the drama and make your lashes pop, the I LOVE EXTREME BLUE crazy volume mascara is the perfect way to add a touch of excitement to your makeup routine. The striking blue hue is perfect for anyone ready to experiment, stand out, and embrace their unique style. The long-lasting formula glides on smoothly, adding intense color and gravity-defying volume that stays put. It’s more than mascara—it’s an invitation to be fearless, playful, and unapologetically yourself. Whether you're creating a bold ......read more
Catrice is turning up the glam with their newest obsession: the Melt & Shine Juicy Lip Balms. Say hello to lips that are glossy, juicy & seriously on point. These beauties melt onto your lips like butter, delivering a dreamy, radiant shine while keeping them hydrated and oh-so-soft. Made for trendsetters on the go, the Melt & Shine Juicy Lip Balms come in sleek, pocket-perfect packaging that’s as chic as it is practical – because who doesn’t love beauty that fits in their clutch? The real showstopper? Five ultra-cool shades with names that are pure vibe goals: 020 Beach Blossom – soft, floral pink for that effortless glow 030 Sea-Cret – sheer magic with an ocean-inspired tint 040 Everyday is Sun-Day – a peachy tone that screams weekend feels 050 Resting Beach Face – ......read more
December 16th, 2024 – Following the wand-wavingly wonderful success of the original Harry Potter x SHEGLAM collab, SHEGLAM simply couldn’t resist conjuring up some more magic! The new Harry Potter 2.0 Collection is finally here, ready to enchant beauty lovers and wizarding fans alike. Packed with entrancing essentials, this collection is set to work its magic on your beauty routine and transport you straight into the Wizarding World of Hogwarts. Prepare to dive into a cauldron of enchantment with products that are as iconic as the magical artifacts they’re inspired by. Unleash your creativity with eyeshadows as wild as the Monster Book of Monsters, light up your look with glitter liners that shine brighter than the Goblet of Fire, and add a touch of sweetness with a blush inspired by Harry’s legendary ......read more
November 4th,2024 – A new shimmering marvel has dropped on the scene. The SHEGLAM Crystal Jelly Glaze Stick is made to deliver a dazzling, wet-look finish with just one effortless swipe, perfect for makeup lovers who want to captivate with a touch of magical shimmer. Now available in six jaw-dropping shades – Aura Blitz, Fuchsia Fun, Golden Girl, Lilac Luster, Rosy Gem, and Starlit Silver – SHEGLAM’s latest brainchild looks like a multi-use glitter stick, but it’s your ticket to galaxy-level glam! The next-gen solid-yet-jelly formula combines the lightness of water with the radiance of glazing pearls, creating a crushed gemstone effect that bounces ethereal light. Think high shine, lightweight sparkle, and a refreshingly cool texture that feels as amazing as it looks. But the SHEGLAM Crystal Jelly ......read more
Dubai, UAE – November 27, 2024 – Rasasi Perfumes, a leader in luxury oriental fragrances, has achieved a groundbreaking milestone by merging the ancient allure of Agarwood—known as oud—with the limitless possibilities of the metaverse. Partnering with Gamitronics and powered by the PartyNite metaverse, Rasasi has introduced an immersive virtual environment that redefines how luxury fragrances are experienced in the digital age, becoming the first in the region to bring oriental fragrances to the metaverse. At the Theatre of Digital Art (TODA) in Dubai, Rasasi gave attendees the opportunity to witness a bold reinterpretation of oud, blending the brand’s heritage of refined perfumery with cutting-edge digital innovation. Through this immersive platform, Rasasi has created a multisensory experience that ......read more
Get ready to meet your skin’s new soulmate! Catrice is thrilled to introduce the Invisible Cover Foundation, a revolutionary formula designed to feel as natural as your own skin. Available in 5 shades, this new launch is all about one thing—giving you the freedom to embrace your comfort zone and wear it beautifully. We’re here to say that staying in your comfort zone doesn’t mean holding back. When it comes to skin, we believe in leaning into what makes you feel your best, not masking it. With a barely-there texture and effortlessly blendable formula, the Invisible Cover Foundation is crafted for those who want their skin to breathe, glow, and be unapologetically real. The Invisible Cover Foundation provides 16 hours of comfortable wear and hydrating benefits, offering medium buildable coverage and a natural ......read more
Get ready to find your juicy with the all-new JUICY BOMB glossy butter balm, the latest addition to essence’s iconic JUICY BOMB collection. This new lip essential is a perfect blend of playful colours, irresistible flavours, and ultimate hydration, designed to take your lip care and style to the next level. The JUICY BOMB glossy butter balm offers a soft, smooth, and melting ......read more
Muscat, Oman – 25th November 2024 – Ajmal Perfumes, a world-renowned luxury fragrance house boasting a rich heritage that spans over seven decades, proudly announces the opening of its exclusive boutique at Muscat Duty Free. This expansion continues Ajmal Perfumes' legacy of offering luxurious and convenient fragrance experiences to travelers worldwide. Ajmal Perfumes has ......read more
We’re open for beauty all season long. Grab a cart and head to aisle fine, because it’s time to stock up on limited-edition, ultra-collectible sets for brows, pores, lashes, cheeks and more. Packed full of our bestsellers and all priced at holiday-special deals, they’re bound to fly off the shelves. Fresh beauty. Premium quality. Gorgeous, guaranteed. And only at the ......read more
Ah, autumn – the season of crunchy leaves, cozy sweaters, and pumpkin-spiced everything. At least, that's the fantasy. Here in the Middle East, we're still sweating under the sun while pretending it's a brisk fall day with our "hot" lattes (and I do mean hot – it's 35°C, and we're in boots). But hey, who says we can't channel autumn vibes through ......read more
This October, level up your glow game with essence! From color-shifting lipsticks to glossy eyes, these are the must-haves to get that perfect glow-up—whether you’re looking to steal the spotlight or keep it effortlessly chic this season. 1. META GLOW COLOUR CHANGING LIPSTICK A lipstick that’s a total trick and treat! This pH-reacting formula creates a ......read more
Introducing the ultimate game-changer for bold, dramatic lashes: Go Big. Go Bold. 24H Extreme False Lash Effect Mascara. With this mascara, bold beauty is no longer just a statement – it’s a lifestyle. Perfect for those who want to take their lash game to the next level, this revolutionary formula delivers intense volume, length, and curl that lasts an incredible 24 hours. Say ......read more
The sun is a cherished part of life in the Middle East, offering warmth, vitality, and that beautiful glow we all love. However, as much as we adore basking in its rays, our skin needs extra care and attention, especially after prolonged exposure. Enter Benefit Cosmetics' Pore Care Collection—your skin's new best friend for post-sun recovery. Why Post-Sun Care is Crucial Sun ......read more
Experience the wonder of Christmas with Lush As the festive season draws near, Lush’s 2024 Holiday range hopes to make soaps and dreams come true, offering all one could ‘wash’ for this Christmas, including great smelling gifts for everyone on your list! Now available in Lush shops and online. With spellbinding fragrances, colours and characters evoking the joy of the ......read more
No Christmas is complete without a Lush gift under the tree! Last year over 1.7 million people opened a Lush gift on Christmas Day! The epitome of Christmas gifting, Lush is a go-to for everyone on your list. With whimsical designs, nostalgic fragrances, and wonderfully festive products to evoke that festive feeling. As well as our in-house design team, we also work with a range of ......read more
Say hello to our newest & most improved Pert Plus shampoo and conditioner combo that promises Softer hair from the very first wash, powered by natural ingredients. And designed exclusively, meet Pert Men—a thoughtfully crafted 4-in-1 formula to cater to your hair, face, beard, and body needs. At Pert, our experts harness the power of nature to unlock your hair's true ......read more
-Golden Hawk, Blue Hawk, and Feather Blossom- Dubai, United Arab Emirates, 1st Oct 2024: Ajmal Perfumes, a global farm-to-fragrance brand with seven decades of craftsmanship in the intricate art of perfumery, proudly announces the exclusive launch of three new scents – Golden Hawk, Blue Hawk, and Feather Blossom in UAE. Each fragrance is meticulously crafted to embody elegance, ......read more
Ready to elevate your beauty game? Say hello to your new favorite essence products that are bound to make you go WOW and add that extra sparkle to your routine. Here’s how you can achieve a head-turning look with just three standout items: 1. Lash Out Loud with LASH PRINCESS False Lash Effect Mascara Kick off your glam with essence’s LASH PRINCESS False Lash Effect Mascara. Forget ......read more
own, celebrating bold self-expression and effortless beauty. Leading the way is the Catrice Blush Affair Liquid Blush from the 2024 Spring/Summer collection—a must-have that reveals your inner glow with total confidence. Available in four stunning shades, this liquid blush offers a weightless, buildable finish that melts into your skin, giving you a radiant, bold, sculpted ......read more
The Gift of Kings Collection from Amouage reflects the brand's Omani heritage, offering opulent perfumes crafted with rich, rare ingredients. The collection embodies royalty and timeless elegance, positioning Amouage as a symbol of luxury. Key pieces include sophisticated fragrance gift sets such as Honour Woman, Reflection Man, and Guidance, all presented as grand gestures of high perfumery. ......read more
As August heats up, essence is turning up the sparkle with its JUICY BOMB shiny lipglosses— the perfect addition to the summer days. These glosses have taken TikTok by storm, and if you haven't jumped on the JUICY BOMB trend yet, now's the perfect time to get in on the hype. The JUICY BOMB shiny lipgloss is all about fun and freshness, featuring three mouthwatering flavors: ......read more
Say goodbye to heavy makeup and hello to effortless glow this summer with Catrice’s must-have duo: Skin Glaze Hydrating Serum Primer + Sun Glow Eye And Cheeks Palette. These beauties are all you need to slay that dewy, sun-kissed look everyone’s craving! Why They’re Everything: - Skin Glaze Hydrating Serum Primer: Hydration meets glow in this game-changing serum. It ......read more
LA, USA - AUGUST 22: Bella Hadid, wearing Rene Caovilla Floriane Sandal to the launch of her newest Orebella fragrance "Nightcap” ...read more
Food-inspired skincare routines to make you smell like a snack ‘Little treats’ are in for summer 2024, so Lush has collated some of its favourite food-inspired routines to satisfy even the sweetest tooth. From indulgent chocolate to awakening citrus, take a whiff of these four foodie routines to find a new favourite fragrance profile. Berries and cream trifle Catapult this ......read more
5 August 2024: The ephemeral Amouage boutique at The Grove stands as an eternal ode to the rich heritage and landscapes of Oman, seamlessly blending tradition and modernity. Adhering to Amouage's core identity and contemporary spirit that epitomizes Omani craft and culture, this temporary space harmoniously integrates into The Grove in the great city of Los Angeles. Inspired by the ......read more
Say hello to the hottest beauty sensation of the summer – the Catrice Magic Shaper Face Cream Palette! This game-changing palette is packed with everything you need to create a stunning, sun-kissed look. Featuring two shades of contour, two shades of blush, and two shades of highlighter, it's the ultimate tool to enhance your natural beauty and keep you glowing all season long. Whether ......read more
Summer’s here, and while we’re all about chilling, staying glam shouldn’t be a hassle. There’s no need to stress about your makeup routine, essence’s Spring Summer collection has got you covered! We have crafted the ultimate go-to guide for a low-maintenance and chic summer look that keeps you effortlessly gorgeous all season long. Step 1: Prep Like a ......read more
This summer, Lush and Paramount Consumer Products launch a Turtle-y awesome limited edition product collection: Channel your inner hero in a half shell with the Teenage Mutant Ninja Turtles! Dubai, UAE, July 2024 - Cowabunga, Lush Fans! This summer, Lush has teamed up with Paramount’s iconic Teenage Mutant Ninja Turtles to deliver less plastic and more (vegan) pizza with an exclusive ......read more
Catrice Cosmetics is excited to introduce its new summer 2024 collection, featuring the must-have Slim Eye Shadow Palettes and versatile Kohl Kajal eyeliners. Get ready to shine with these vibrant, stunning products! Slim Eye Shadow Palettes -Available in three irresistible themes: 1. Safari Fever: Adventure awaits with rich browns, deep greens, and golden sands inspired by wild ......read more
It’s time to turn up the heat on our makeup game! Get ready to level up your makeup game for this summer with essence Cosmetics, as they have dropped their highly anticipated Spring Summer collection for 2024! From blushes to mascaras, this collection has everything one needs to rock the summer looks this season. This season is all about self-expression, creativity, and embracing ......read more
Amouage, the Omani High Perfumery House, proudly presents the precious Omani Rock Rose in a recently released short movie entitled ‘Rare is the Rose.’ The cinematic journey is a tribute to the Queen of Roses as she reigns over the slopes of the Jabal Al Akhdar, in Oman with her rare beauty and distinctive unique scent. ‘Rare is the Rose’ captures the interconnected and ......read more
Ajmal Perfumes launches Eau D’Oud, a luxurious new fragrance that blends fresh citrus, floral, spicy, and rich oud notes, creating an unforgettable aromatic experience. 20th June 2024, Dubai, United Arab Emirates: Ajmal Perfumes, the seven-decade-old perfume connoisseur, unveils its newest marvel, Eau D’Oud, a fragrance that redefines the definition of luxury and elegance. Crafted ......read more
Prepare to immerse yourself in a world of relaxation and rejuvenation at the newly opened LUSH Spa in Mirdif City Centre. Since opening its doors on November 17th, 2023, LUSH Spa has been redefining the concept of self-care and holistic wellness, offering an unparalleled sanctuary for those seeking to nurture their body and mind. The LUSH Spa invites you to experience its array of restoring ......read more
Lush, the fresh, handmade cosmetics company has announced the launch of three brand new hair care sets. The collection is now available in stores and online. Discover your perfect hair care match with Lush’s new range of gift sets, each thoughtfully designed to meet a different set of hair care needs. Whether you’re looking to add vibrant colour, nurture your curls, ......read more
Eid Mubarak! Created in collaboration with Lush's Eid community network, Lush is launching its third Eid collection with a selection of celebratory products and a gift designed to honour the holiday and spread kindness and joy. The collection is now available online and in stores across the region. Reflecting the themes of Eid and Ramadan, this year’s Eid collection aims to spread ......read more
Living Proof®, founded by MIT scientists and leading hair stylists, pioneers science-driven, inclusive haircare solutions for global consumers. Its multi-award-winning products have achieved worldwide acclaim, with one bottle of Perfect hair Day™ dry shampoo sold every 30 seconds. The brand celebrated its regional launch with an exclusive media event at Art in Space, Downtown ......read more
Amouage introduces three extraordinary gift sets to enchant customers – Honour Woman, Reflection Man and Interlude Man – three new Spring Gift Sets containing a full-size Eau de Parfum and a 10ml travel spray of its Extrait version, Honour 43 Woman, Reflection 45 Man and Interlude 53 Man. The Gift Sets are perfect companions to immerse in the art of High Perfumery and learn about ......read more
Dubai, UAE – May 23rd, 2024 – In a remarkable display of innovation and commitment to excellence and well-being, Château Berger Cosmetiques, the renowned French skincare brand, hosted a prestigious French Beauty Night, marked by an opening speech from the Consul General of France in Dubai & Northern Emirates, at Paramount Hotel Midtown. Introducing 'Youth Booster' in ......read more
Get ready to level up your beauty game! Catrice Cosmetics proudly unveils its mind-blowing Spring/Summer 2024 collection, spearheaded by the spectacular Shine Bomb Lip Lacquer. Available in seven ultra-trendy shades, this collection is here to redefine beauty standards and let you express your true self, one glossy lip at a time Why You’ll Love the Shine Bomb Lip Lacquer: - ......read more
It’s high time to let your inner queen shine because essence Cosmetics is back with a mascara this season that screams confidence, the "Call me Queen" Dramatic False Lash Effect Mascara. This season, it's all about embracing your inner queen and claiming your crown, and essence is here with something that will help achieve that. With its volumizing and lengthening formula, ......read more
Multi-year agreement provides service solutions to the SunZia Transmission Project, linking New Mexico’s wind farms to Arizona’s grid, increasing renewable energy to Western States Dubai, May 13, 2024 – Hitachi Energy announced that it has signed a multi-year agreement with Pattern Energy to support its high-voltage direct current (HVDC) technologies for the ......read more
Dubai – May 07, 2024: Wonderful Indonesia, an initiative by Indonesia’s Ministry of Tourism and Creative Economy to showcase a diverse array of destinations for both domestic and international tourism, is participating in the Arabian Travel Market (ATM) Dubai, one of the leading travel and tourism events in the Middle East. The participation underscores Indonesia’s commitment to ......read more
Zoom’s strategic expansion will focus on creating tailored products that align with the needs of the region’s businesses Zoom aims to hire from the local workforce after setting up its regional office in Riyadh Riyadh, Saudi Arabia - May 7, 2024 – Zoom Video Communications, Inc. (NASDAQ: ZM) has appointed Mohannad AlKalash as the new Managing Director for Middle East, ......read more
Oral health is a critical part of our well-being, and one that takes both personal care and group efforts to fully achieve. It’s an aspect of health that we need to talk about more openly. Dr. Paul Karagounis, Senior Medical Advisor, International Health, Cigna Healthcare Our mouths take in and harbor more types of bacteria than any other part of the body besides the intestine. The ......read more
Dubai, UAE (May 02, 2024): Liali Fine Jewellers, the Dubai-based retailer of gold and diamond jewellery has announced the opening of its 10th boutique at the iconic Souk Madinat Jumeirah, a beachfront location where Arab charm meets modern glamour. This momentous opening marks the beginning of a new era for the brand. The boutique debuts the launch of a refreshed brand identity and boutique ......read more
Curated Collection and a range of consumer offers, celebrates Tradition and Prosperity This Season Dubai, United Arab Emirates: As the auspicious occasion of Akshay Tritiya approaches, customers across UAE are looking forward to indulge in jewellery purchase. A special curated jewellery collection celebrates the spirit of tradition, prosperity, and togetherness synonymous with the ......read more
Catrice Cosmetics is thrilled to unveil its latest beauty innovation—the "Clean Girl" makeup look, designed to highlight natural beauty with a touch of elegance. This trend is perfectly captured using our new essential products: the Glossin’ Glow Tinted Lip Oil, Curl It Volume & Curl Mascara, Soft Glam Filter Fluid, and the Clear & Fix Transparent Brow Gel ......read more
Do you love a makeup look where your skin looks glowy but still looks natural? Then, what might be looking for is the sun-kissed girl makeup look. The sun-kissed makeup look essentially mimics the golden touch of the sun. Whether you're heading to the beach or a night out with friends, this look just adds the perfect amount of sun-kissed charm. Check out below to find the ......read more
APRIL 25, 2024 — Ogilvy today announced that Antonis Kocheilas has been named Global Chief Transformation Officer. In this newly created role, Antonis will be responsible for identifying, developing, and implementing transformational strategies and systems that help clients adapt to the ever-changing market dynamics of today and in the future. In addition, he will work to create and scale ......read more
The Olympic Games Paris 2024 begins in just 100 days. The athletes are set, the excitement is building, and the Official Timekeeper OMEGA is marking the moment with a new Speedmaster Chronoscope in the colours of the competition. The new 43 mm series has four available models, each presented in the gold, black, and white colourway of the Olympic Games Paris 2024. This includes a version in ......read more
LG Showcase MEA 2024 returns with first-hand experiences of flagship products and the latest innovations, in an exhibition of everything from home entertainment to home appliances DUBAI, April 23, 2024 – Following a successful event last year, LG Electronics (LG) is returning with its unique customer-focused showcase where over 500 guests will witness the brand's latest innovations ......read more
Dubai, United Arab Emirates (April 22, 2024) – Hysek, the leading Swiss brand embodying the pinnacle of haute horology, has recently introduced a selection of new timepieces at Watches & Wonders 2024, the world’s largest watch show unveiling the latest innovations and precision in watchmaking. Synonym of creativity, technicality, and quality, Hysek enjoys a prestigious position ......read more
WHAT IS A ROSE? As a universal symbol, the rose means so many things to so many different people. The flower itself, holds all the powers of nature within its petals. A beauty to the eyes and a wonder to smell. Almost every day, we encounter the notion of the rose: in décor, haute couture, bonbons, the variations are endless… The true rose, however, remains elusive. How many times ......read more
Launched in 2010 as the first movement designed by the Manufacture, and a technical and aesthetic pioneer, the Unico calibre only served to strengthen the reputation of Hublot, already renowned for the cutting-edge design of its watches. It boasts a unique look, thanks to its column wheel which is perfectly visible on the dial side, its chronograph with flyback function, its stylish anthracite ......read more
Dear valued customer, in order to recognise and thank you for your loyalty to Bremont, we are writing to give you an exclusive early preview of the brand new releases of expertly crafted tool watches, as we prepare to unveil them at the world's biggest celebration of master watch making, Watches and Wonders in Geneva, where Bremont will be exhibiting for the first time. Below you will find ......read more
Date: Dubai, UAE, March 26, 2024 News Highlights Al Haramain Perfumes expanded its global retail network to 120 stores worldwide Al Haramain Perfumes – Made in the UAE – are exported to more than 70 countries from its UAE production facilities The UAE perfume market size reached US$614.3 million in 2022. It is expected to reach US$1.15 billion by 2028, exhibiting a growth ......read more
This Eid, elevate your scent game with Amouage and NEST. Whether you’re searching for the perfect gift for your family, friends, or even yourself this selection offers a luxurious sensory experience that transcends the ordinary. Please don’t hesitate to be in touch if you need any further details from my side. Rediscover the Secret Garden Collection with Love Delight Forming ......read more
SHEGLAM, the renowned beauty brand synonymous with innovation and quality, is proud to announce its special Ramadan promotion in partnership with Centrepoint. Commencing on the 20th March until the 12th April, SHEGLAM's highly anticipated Lunar & Stellar Box Set will be exclusively available at 113 Centrepoint stores across the UAE, Saudi Arabia, Qatar, ......read more
Catrice, the beloved beauty brand known for its high-quality and affordable products, is thrilled to announce the launch of its limited edition "About Tonight" collection for Ramadan 2024. This special collection is designed to celebrate the spirit of Ramadan with a touch of glamour and elegance, perfect for all those special occasions and gatherings during the holy month. The ......read more
The new facility provides bespoke beauty, health and wellness services to its clients all conveniently available in a single location Dubai – March 13, 2024: SKIN111 Medical & Aesthetic Clinic, an award-winning premium chain of health, wellness and aesthetic centres, has opened its latest clinic at Nakheel Mall Palm Jumeirah Dubai. The new SKIN111 clinic, situated on the lower ground ......read more
February 19, 2024 (Abu Dhabi, UAE) – We are pleased to announce that the following attendees wore Cartier during the celebration of “Cartier Islamic Inspiration and Modern design” exhibition in Louvre Abu Dhabi. Percussion earrings, 18K white gold, emeralds, onyx, diamonds DHAFER L’ABIDINE Juste Un Clou pin, 18k white gold, diamonds Santos-Dumont skeleton ......read more
This Valentine’s, if you are looking for “THE” glam makeup look whether it's for your date night for a girls’ night or even just chilling at home, the Coquette Makeup Look would be the way to go! It's Valentine’s Day of 2024, and still Tiktok's favorite trend “The Coquette Makeup” is here to stay. The coquette look is the ultra-feminine look ......read more
India’s Leading eyewear brand opens 2 Stores in UAE on 23 January in Sahara Centre, Sharjah and City Centre Al Shindagha, Dubai United Arab Emirates: As it commemorates its 1-year anniversary in the region, Titan Eye+ has launched two more stores in the UAE following the first successful international opening in Bur Juman last year. India’s largest eyewear company’s ......read more
Catrice Cosmetics, a renowned name in the beauty industry, is excited to unveil the captivating "Old Money Look" as the ultimate makeup trend of the season. Embodying elegance and sophistication and embracing the enchanting timelessness of a bygone era, encapsulating the allure of opulent beauty. With Catrice Cosmetics' Soft Glam Filter Fluid and Cheek Affair Blush and ......read more
Dubai, United Arab Emirates, 5th February 2024: Discover a new era of hair care with the Dyson Airstrait™ straightener, now available for purchase in Dyson demo stores and online in the UAE. Coming in two colourways; Nickle Copper and Prussian Blue, the Dyson Airstrait™ promises wet to dry straightening with air, with no hot plates and no heat damage. After launching in the United ......read more
• A new way to stretch and straighten multiple hair types from wet, with no hot plates or heat damage. Powerful focused airflow dries and straightens simultaneously from wet, achieving a natural straight style with a smooth shiny finish, fast. • Pre-sale of the Dyson Airstrait™ straightener is now live on dyson.ae and dyson.sa ahead of arrival in the ......read more
RSS Feed 
