In Difficult Times, Some Things Stay Constant — Like Il Forno

There are moments when everything feels uncertain. During those times, people look for small things that feel familiar — something they can rely on. For many in the UAE, Il Forno is one of those things.

Since 2000, when Mr. Hussein Abed Samhan first started the brand, Il Forno has grown into more than 30 branches. But more importantly, it has become part of people’s routines.

Today, the message from Il Forno is simple — we are here, and we are with you.

The brand understands that this is not a normal period. Customers are thinking differently, planning differently, and in many cases, feeling uncertain. That’s why Il Forno is focusing on what it can control — being consistent.

Consistent in food quality, consistent in service, and consistent in being available. Whether it’s dine-in, takeaway, or delivery, the goal is to make things easy and reliable for customers.

Mr. Hussein puts it clearly: “We have always been part of the community. And in times like this, that responsibility becomes even more important.”

Behind the scenes, teams across all branches are working to ensure operations continue smoothly. It may not always be visible, but the effort is there to maintain the experience customers expect.

At the same time, Il Forno is focusing on value — making sure customers can still enjoy their meals without compromise. Because sometimes, even something as simple as a familiar meal can make a difference.

Over the past 26 years, Il Forno has grown by adapting to change and overcoming challenges. This time is no different. The priority remains the same — stay reliable, stay consistent, and stay connected with customers.