AbuDhabiPR.com, Online Press Release from Abu Dhabi and Al Ain
 
Automobile & Motoring(Automobile and Motoring)
Filter PR by
  
Al Masaood Automobiles Witnesses Strong Growth for Nissan Certified Pre-Owned Vehicles with 18% Surge in Customer Interest
 
Al Masaood Automobiles Witnesses Strong Growth for Nissan Certified Pre-Owned Vehicles with 18% Surge in Customer Interest
• Al Masaood Automobiles recognizes the strong demand for pre-owned vehicles and provides comprehensive inspection reports, transparent maintenance records, and clear communication to address customer concerns.
• Under the Nissan Intelligence Choice program, the company offers a 12-month or 30,000-km warranty, extended coverage, 24-hour roadside assistance, a five-day car replacement guarantee, and a 15-day exchange promise in addition to other benefits.
 
Abu Dhabi, UAE, 18 September 2023 – Al Masaood Automobiles, the authorized distributor of Nissan cars in Abu Dhabi, Al Ain, and the Western region, has experienced a strong growth in customer interest generated on digital channels for Nissan Certified Pre-Owned (CPO) vehicles. The company recorded a notable increase of 18% in customer engagement over the past three months, driven by the successful implementation of eCommerce strategies, impactful digital campaigns, and customer-centric activities.
 
Al Masaood Automobiles has experienced a large increase in customers seeking Nissan pre-owned vehicles in recent times, mainly among the local and expat population segments. Customer interest grew on digital channels with May recording 58% digital leads, followed by a steady increase to 68% and 73% in June and July respectively. This upward trajectory aligns with the robust pre-owned car market in the UAE, where three used cars are purchased for every new car, according to recent reports  in the auto market. 
 
Bachir Gemayel, Sales & Marketing Director at Al Masaood Automobiles, said: 'The surge in customer interest on digital channels reflects the effectiveness of our innovative strategies and continual dedication to fulfilling the ever-evolving needs of our valued customers. Through a concentrated focus on eCommerce, the execution of result-driven digital campaigns, and our relentless commitment to placing the customer at the forefront of all our activities, we have successfully fostered heightened engagement and delivered an elevated experience that truly resonates with our valued customers.' 
The growth in the pre-owned car sector can be attributed to factors such as supply delays in new cars, a rising demand for budget-friendly vehicles, and an increased preference for owning multiple cars among UAE residents. A study by Mordor Intelligence further projects the UAE's used car market to reach USD 32.07 billion by 2027 . The convenience of the digital marketplace and accessible financing options for used cars also contribute to this growth.
Catering to the needs of customers with precision and care, Al Masaood Automobiles not only provides attractive financing options, but also ensures transparency by offering detailed information about the cars that customers are interested in, including their detailed specifications. Further, customers can enjoy peace of mind with comprehensive warranty and service contracts. Additionally, the renowned Nissan Intelligence Choice (NIC) program presents a range of benefits and assurances to potential customers.
 
Al Masaood Automobiles aims to address the concerns of potential pre-owned car buyers by providing comprehensive inspection reports, transparent maintenance records, and clear communication throughout the purchase journey. The company recognizes that key decision influencers for customers include factors like mileage, vehicle condition, accident or repair history, as well as features, fuel efficiency, and safety ratings. By prioritizing customer satisfaction and eliminating anxieties related to hidden faults, elevated maintenance costs, and safety risks, Al Masaood Automobiles ensures a seamless purchasing and ownership experience.
 
Nissan Intelligence Choice program for prospecting customers 
Under the globally offered Nissan Intelligence Choice program, Al Masaood Automobiles guarantees the quality and reliability of every certified pre-owned vehicle. These vehicles undergo an exhaustive 167+ point inspection and reconditioning process. Customers can expect a 12-month or 30,000-km warranty, extended warranty coverage for both the Gulf Cooperation Council (GCC) and the Mediterranean Region (MED), 24-hour roadside assistance for a year, a one-off five-day car replacement option in case of a major problem, and a full service and inspection prior to delivery. The Al Masaood Confidence Program further enhances the car-buying experience, offering a 15-day exchange period.

Posted by : Abu Dhabi and Al Ain PR Network Editorial Team
Viewed 7017 times
PR Category : Automobile and Motoring
Posted on : Monday, September 18, 2023  5:08:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AbuDhabiPR.com.
Previous Story : Starting on a High Note: Al Masaood Automobiles Launches Nis...
Next Story : Bridgestone addresses lane change hazards with latest initia...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
essence Products That'll Make You Go WOW! [38233-Views]
Make Every Moment Magical with Catrice – Own Your Blush, Own Your Magic! [35150-Views]
Mazoon Dairy Receives Prestigious FSSC 22000 V6 Certification: A Milestone in Food Safety and Innova... [29620-Views]
Ajmal Perfumes Unveils New Luxury Fragrances in the UAE [28604-Views]
Nature Sauvage [28135-Views]
Agreement on Principles for Use of Aircraft Operational Data [25155-Views]
Get Your Glow On with essence's Must-Have Picks for a Luminous Fall Look [24406-Views]
WFP Alarmed at Spreading Regional Displacement Crises in Middle East [23021-Views]
All the magic you could ‘wash' for with the Lush 2024 Holiday Collection [22398-Views]
Etihad Rail and Emerge Sign Landmark Solar Power Deal at Global Rail 2024 [21621-Views]
This Christmas, Lush offers great-smelling gifts for everyone on your list! [21414-Views]
UAE Secures Silver Medal at the First Global Challenge 2024: A Historic Achievement for Nation's Rob... [20861-Views]
Go Big. Go Bold. Go All Day: Catrice 24H Extreme False Lash Effect Mascara Takes Volume to New Heigh... [20779-Views]
Wfp launches emergency food operation to reach one million people affected by the conflict in lebano... [20148-Views]
The Ultimate Guide to Post-Sun Care with Benefit Cosmetics Pore Care Collection [19366-Views]
Fall-ing for Benefit Cosmetics: How to Nail the Autumn Look, even if It's Still 35°C [16306-Views]
Wfp welcomes us$25 million grant from ksrelief for its operations in yemen [15179-Views]
SITA and AACO advance on collaboration to tackle aviation's toughest sustainability challenges [13524-Views]
IATA to Offer Digital Currencies in Financial Settlement Systems [12765-Views]
VFS Global appointed to offer new Indonesia e-Visa on Arrival service to UAE and KSA residents; 97 o... [11350-Views]