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 Abu Dhabi, 15 December 2025: Al Masaood Automobiles, the authorised distributor for Nissan in Abu Dhabi, Al Ain, and the Al Dhafra Region, has announced its return as a sponsor of the Liwa Moreeb Dune Festival 2026, reinforcing its long-standing commitment to supporting cultural, sporting, and community-led events across the UAE.
One of the region's most anticipated gatherings for desert and motorsport enthusiasts, the Liwa Moreeb Dune ......read full article
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 The 849 Testarossa was unveiled at Yas Links Golf Club, giving Ferraristi an opportunity to get up close to the Prancing Horse’s latest model in the region.
Abu Dhabi, United Arab Emirates, 8th December 2025: Ferrari Middle East has launched the 849 Testarossa in the region, celebrating its arrival at the annual Casa Ferrari event at Yas Links Golf Club in Abu Dhabi.
Taking place alongside the Formula 1 Etihad ......read full article
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 Perfect Moment, the luxury skiwear and lifestyle brand born in Chamonix, and BWT Alpine F1 Team have joined forces to launch a winter capsule collection that merges Alpine's bold racing identity with Perfect Moment's technical, performance-led skiwear. The campaign for the capsule was shot at the Alpine Enstone factory and features shots from inside the wind tunnel, marking the first time a fashion brand has captured a campaign in such a ......read full article
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 Ben Sulayem committed to continue supporting UAE drive to build on country's status as a global motorsport venue
Dubai, UAE, 4th December, 2025: FIA President Mohammed Ben Sulayem says he feels a sense of national pride ahead of Sunday's FIA Formula One Etihad Airways Abu Dhabi Grand Prix as the drivers' title race comes to a dramatic three-way conclusion in the UAE capital.
With Lando Norris, Max Verstappen and Oscar ......read full article
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 Abu Dhabi, 3 December 2025: Al Masaood Automobiles has announced its sponsorship of Keralolsavam 2025, one of the highly regarded cultural festivals for the Malayali community in Abu Dhabi. The annual event brings together thousands of residents to celebrate Kerala’s rich heritage, artistic traditions, and community spirit.
As part of its sponsorship, Al Masaood Automobiles is offering a brand new 2025 Nissan Magnite ......read full article
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 For the first time in 15 years, more than two drivers enter the season finale with a shot at the title
Abu Dhabi, UAE, December 1, 2025: The 2025 Formula One World Drivers' Championship will be decided under the lights at Yas Marina Circuit with a three-way title battle set for a thrilling conclusion in Abu Dhabi this weekend.
Max Verstappen's dramatic victory in Qatar means the sporting world's eyes will ......read full article
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 Two-week activation offers visitors an up-close look at Nissan’s latest compact SUV
Abu Dhabi, UAE, 20 November 2025: Al Masaood Automobiles, the authorised distributor for Nissan in Abu Dhabi, Al Ain, and the Al Dhafra Region, is showcasing the Nissan Magnite at Al Wahda Mall for a two-week activation, giving visitors a direct hands-on experience with the compact SUV.
The activation brings Magnite closer to the community, offering ......read full article
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Exclusive on-track event immerses guests in high-performance driving and Nissan Z’s dynamic capabilities.
Abu Dhabi, UAE, 24 October 2025: Al Masaood Automobiles, the authorised distributor of Nissan in Abu Dhabi, Al Ain, and the Al Dhafra region, brought the thrill of the Nissan Z to Yas Marina Circuit yesterday in an exclusive on-track experience. Guests got behind the wheel, experiencing firsthand the 400HP twin-turbo V6 engine, ......read full article
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 Abu Dhabi, 15 September 2025: Al Masaood Automobiles, the authorised distributor of Nissan in Abu Dhabi, Al Ain, and Al Dhafra region, has launched its latest "Back on the Road Safely" Campaign, reaffirming its commitment to driver safety and long-term customer value. The campaign offers Nissan owners exclusive discounts on replacing all four tyres, alongside a complimentary vehicle health inspection, helping drivers ensure ......read full article
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 Abu Dhabi, 11 August 2025: In line with rising demand for SUVs in Abu Dhabi, Al Masaood Automobiles, the authorised distributor for Nissan in Abu Dhabi, Al Ain, and the Al Dhafra Region, is building on its momentum with the continued success of the Nissan Magnite. Recently awarded a 5-star Global NCAP safety rating, the compact SUV has cemented its position as one of the most sought-after models in the market, due to its modern ......read full article
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 Abu Dhabi, 10 July 2025: Al Masaood Automobiles, the authorised distributor for Nissan in Abu Dhabi, Al Ain, and the Al Dhafra Region, hosted an exclusive customer preview last week, becoming the first dealership globally to showcase the 2026 Nissan Patrol NISMO in its showrooms following the model’s official world premiere in the UAE.
Held across the Abu Dhabi and Al Ain showrooms, the preview offered customers early access ......read full article
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 From a small showroom in Umm Al Nar to the largest BMW Group retail facility in the world, Abu Dhabi Motors is one of the Middle East’s most successful BMW Group importer
Today, the importer boasts 750 employees, 12 state-of-the-art facilities, and a streak of global awards
The 40th anniversary celebration continues through ‘Summer of Now,’ with immersive showroom experiences and family-friendly moments across Abu ......read full article
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 Dubai, UAE – As the UAE continues to nurture a new wave of ambitious, tech-savvy entrepreneurs, mobility choices are rapidly evolving to match their dynamic lifestyles. VinFast VF 8 is a premium all-electric SUV that blends intelligent features, eye-catching design, and long-term reliability, making it the perfect companion for the nation’s next generation of business leaders.
With the UAE ranked among the top countries globally ......read full article
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 Abu Dhabi, 24 June 2025: Al Masaood Automobiles, the authorised distributor for Nissan in Abu Dhabi, Al Ain, and the Al Dhafra Region, has launched its new “Buy Now. Pay in 2026” campaign, providing customers with greater financial flexibility at a time when purchasing decisions are becoming more considered. Running throughout June and July, the campaign allows buyers to take delivery of their new Nissan immediately while ......read full article
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 Dubai, UAE – As the UAE accelerates its vision to become a global leader in smart cities and sustainable innovation, VinFast presents the VF 8 as a game-changing solution for modern urban mobility. With Dubai and Abu Dhabi spearheading advancements in artificial intelligence, autonomous technology, and clean energy, the VF 8 aligns seamlessly with the nation’s strategic direction.
Designed as an all-electric SUV that blends luxury ......read full article
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 Abu Dhabi, 28 May 2025 : Following Nissan's recent announcement of strong business performance over the first nine months of its fiscal year 2024, Al Masaood Automobiles, the authorised distributor for Nissan in Abu Dhabi, Al Ain, and the Western Region, has also recorded notable growth, with Nissan sales crossing 22,000 units in the capital in Fiscal Year '24 (April 2024 – March 2025). This result highlights Al Masaood ......read full article
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 Dubai, United Arab Emirates 20th May 2025 – Just after its global debut in Maranello, Ferrari proudly unveiled the 296 Speciale in the Middle East during an exclusive event in Dubai. Curated with Ferrari's signature elegance, the event offered guests an immersive introduction to the brand-new mid-rear-engined special series Berlinetta and its extraordinary performance capabilities.
The car takes its rightful place in the ......read full article
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 Abu Dhabi, 19 May 2025: Al Masaood Group – one of Abu Dhabi's leading business conglomerates, is taking part in 'Make It In The Emirates 2025', running from 19-22 May at the Abu Dhabi National Exhibition Centre (ADNEC). During the forum, Al Masaood is spotlighting its various industrial business units including Al Masaood Industries, Al Masaood Motor Tech, Al Masaood Projects and Engineering Services Division (PESD), and Al ......read full article
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Jaguar's dramatic design vision, Type 00, makes Asian debut in Japan as the centerpiece of curated Tokyo art space.
YOSHIROTTEN Collaboration: A bold fusion of modernist vision and vivid expression creates immersive experience inspired by Jaguar's exuberant brand spirit.
Jaguar continues fearless reputation for moments that challenge expectations, following premiering at Miami Art Week and arriving unexpectedly on the streets of ......read full article
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 Abu Dhabi, UAE, 21 April 2025 – Al Masaood Automobiles, the authorised distributor for Nissan in Abu Dhabi, Al Ain, and the Western region is the Exclusive Automotive Partner and Official Premier Partner for BRED Abu Dhabi – a five-day festival that celebrates the region’s growing neo-cultural scene.
Taking place from 23 to 27 April 2025 at Yas Marina Circuit, BRED Abu Dhabi offers a dynamic ......read full article
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 Dubai, UAE; 22 April 2025: AGMC, the official distributor of Geely vehicles in the UAE, has unveiled the all-new Geely Cityray, a bold new SUV that redefines everyday urban mobility with striking design, superior performance, and advanced technology tailored for today’s fast-paced city life.
Making its debut in the UAE, one of the world’s most dynamic automotive markets, the 2026 Cityray is a compelling opportunity for ......read full article
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The Know Our Customer (KOC) test drive event inaugurates OMODA & JAECOO's strategic market entry, setting the stage for their official launch in the UAE.
The test drive experience demonstrates the brands' commitment to direct customer engagement and innovative automotive technology.
The year 2024 marks OMODA & JAECOO's emergence as the fastest-growing automotive brand globally.
Dubai, UAE, February 4, 2025 - OMODA ......read full article
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The UAE is one of several countries where Jameel Motors is planned to distribute Geely Farizon New Energy Vehicles.
The UAE represents a new market entry for Jameel Motors.
The Jameel Motors and Farizon Geely Commercial senior leadership Teams. Left to right: Bryan Yan, Country Manager, Farizon Geely Commercial Vehicles, Johnson Cheng, Regional Director, Farizon Geely Commercial Vehicles, Cook Xue, General Manager Farizon Auto ......read full article
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 Porsche delivered 9,509 new cars in the Middle East, Africa and India region in the 2024 calendar year.
This represents 4 per cent growth compared to 2023, and follows an 11 per cent increase the year prior. New car deliveries in the region have now grown 53 per cent since 2020.
“The global economy, and indeed our region, is experiencing uncertain times. Despite this our importers and our teams have worked harder than ever for our ......read full article
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 Tech-enabled mega-mall will be among first locations to meet new UAE mandate
ABU DHABI --- Jan. 14, 2025 – Loop Global Inc, a U.S.-based provider of EV charging solutions with regional headquarters in Abu Dhabi, announced it will install electric vehicle charging stations in parking areas at Reem Mall, the retail destination that has put digital technology at the heart of the shopping and leisure experience.
Loop and Reem ......read full article
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The cars pay homage to the Gulf Nations; United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain and Oman and share a unique livery and interior treatment, with each model boasting an individualised exterior colour
The cars were unveiled at the Casa Ferrari event in Abu Dhabi to mark the milestone anniversary of 30 years in the Middle East
Marking the occasion, six special Maranello clutches have also been created, inspired by the six ......read full article
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 Historically, Vietnam was not often associated with industrial or manufacturing prowess. However, this narrative is being reshaped by giants like Vingroup, whose automotive arm, VinFast, is spearheading the country’s industrial transformation.
For decades, Vietnam’s domestic automotive industry grappled with significant challenges. The market was small, production capabilities remained limited, and there was heavy reliance on ......read full article
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 Abu Dhabi, 26 September 2024: Al Masaood Automobiles, the authorised distributor of Renault in Abu Dhabi, Al Ain, and the Western Region, has announced the arrival of the highly anticipated New Renault Arkana at its showrooms. The innovative and elegant model present a welcome addition to Renault’s exciting line up in the capital.
The Renault Arkana introduces a fresh perspective to the Coupe SUV market in the Middle East, blending ......read full article
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 DSV’s efficient and reliable delivery services will enhance Nissan spare parts customers’ overall experience
Abu Dhabi, 30 August 2024: Al Masaood Automobiles, the authorised distributor of Nissan in Abu Dhabi, Al Ain, and the Western Region, has announced a strategic partnership with DSV, a global leader in supply chain solutions. The collaboration aims to significantly expand and improve the distribution of Nissan Genuine Parts ......read full article
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 A six-part teaser series celebrates the legacy of the iconic SUV while offering an exclusive first look at its seventh-generation model
Abu Dhabi, August 18, 2024: As anticipation builds across the globe for the much-awaited reveal of the all-new Nissan Patrol, Al Masaood Automobiles, the exclusive authorised distributor for Nissan in Abu Dhabi, Al Ain, and the Western Region, is proud to announce the launch of Nissan's 'Feel ......read full article
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 Attendees can visit the event in its final two weeks to learn more about Nissan models and parts and engage in a wide range of activities
Abu Dhabi, UAE, August 13 2024 – As the third edition of the Abu Dhabi Summer Sports (ADSS) event draws to a close, Al Masaood Automobiles, the authorised distributor of Nissan in Abu Dhabi, Al Ain, and the Western Region, celebrates a successful sponsorship of the event marked by ......read full article
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 Customers can enjoy comprehensive maintenance, inspection and replacement of Nissan braking systems at lower prices this summer
Abu Dhabi, 18 July 2024: Al Masaood Automobiles, the authorised distributor of Nissan in Abu Dhabi, Al Ain, and the Western Region, has announced reduced prices on Nissan's brakes services during the summer.
Available until August 31st 2024, this offer includes comprehensive maintenance and safety checks ......read full article
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 Exceptional savings and benefits for Nissan Patrol, Xterra and Altima models
Abu Dhabi, UAE, 27 June 2024 – Al Masaood Automobiles, the authorised distributor of Nissan in Abu Dhabi, Al Ain, and the Western region has launched an exclusive summer campaign on selected Nissan vehicles, available until the end of July 2024.
The special offer showcases a range of Nissan's models, including the Patrol, Xterra and Altima, offering ......read full article
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An opportunity to engage with the youth in capital and advocate for a healthy and active lifestyle
Al Masaood Automobiles Nissan will leverage this opportunity to make sure to provide their customers with the best services wherever they are
Abu Dhabi, June 25, 2024: Al Masaood Automobiles, the authorised distributor for Nissan in Abu Dhabi, Al Ain, and the Western Region has announced its sponsorship of the third edition of Abu Dhabi ......read full article
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 Unbeatable prices and benefits for 6 Nissan Intelligent Choice models with low mileage
Abu Dhabi, UAE, 20 June 2024 – Al Masaood Automobiles, the authorised distributor of Nissan in Abu Dhabi, Al Ain, and the Western region has announced attractive offers on pre-owned Nissan 2023 models with low mileage.
The offer is available on various Nissan models including the Patrol, Pathfinder, Kicks, Altima, and Maxima – starting from ......read full article
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 The latest edition equipped with advanced technological features ignites excitement for all adventure seekers
Abu Dhabi, May 20, 2024: Al Masaood Automobiles, the authorised distributor of Nissan in Abu Dhabi, Al Ain, and the Western Region, has recently announced the arrival of the new 2024 Nissan X-Trail N-Trek across its Abu Dhabi showrooms. The latest model – an expansion of the X-TRAIL range – is set to be an ideal option for ......read full article
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Ford continued strong 2023 momentum into 2024, achieving 29% year-on-year growth in Q1 2024
Ford Territory was the brand’s best-selling SUV across the Middle East
Ford Everest sets new sales record for March 2024
Dubai, United Arab Emirates, May 16 2024 – Ford Middle East has carried forward its robust 2023 sales momentum into the first quarter of 2024, recording 29% year-on-year growth in Q1 – the highest since Q2 ......read full article
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 The sale offers savings opportunities of up to AED 16,000 on used cars
Abu Dhabi, UAE, 8 May 2024 – Auto Central, Al Masaood Group’s multi-brand service and repair centre is running a mega sale on quality-approved pre-owned vehicles. The sale, running until the end of May 2024, offers customers excellent value for money.
Under this initiative, customers can save up to AED 16,000 on Auto Central’s quality-approved ......read full article
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FEST Auto supports Abu Dhabi’s ambitions to advance innovations and applications in smart, autonomous, and sustainable urban mobility across air, land, and sea.
The global mobility solutions company and electric light commercial vehicle manufacturer is the latest to join Abu Dhabi’s innovation ecosystem by establishing a global headquarters at the Abu Dhabi Global Market (ADGM).
Abu Dhabi, UAE (26th April 2024) – FEST ......read full article
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 The campaign is aimed to provide customers with genuine options, emphasising the detriment caused by counterfeit parts in the market
Abu Dhabi, April 4, 2024: Following Nissan Middle East's announcement of a six-month manufacturer-backed warranty on genuine parts, Al Masaood Automobiles – the authorised distributor for Nissan in Abu Dhabi, Al Ain, and the Western Region – is actively implementing this initiative in its market ......read full article
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