, Online Press Release from Abu Dhabi and Al Ain
Aviation, Airline & Aerospace(Travel & Tourism)
Filter PR by
Etihad Cargo Supercharges Customer Service with Launch of Digital Sales Optimisation Tool
Etihad Cargo Supercharges Customer Service with Launch of Digital Sales Optimisation Tool

Etihad Cargo and Rotate are launching Sales Cockpit across Etihad Cargo's global stations following the co-development of the innovative digital sales optimisation tool.

Etihad Cargo's partners and customers will benefit from commercial teams and sales representatives having access to tailored recommendations, enabling them to add value to business relationships.

Etihad Cargo and Rotate spent over 6,000 hours developing Sales Cockpit, with 50 Etihad Cargo team members contributing 1,000 hours in the development of the tool.

Following Etihad Cargo's successful roll-out of Sales Cockpit, Rotate will continue to develop further features and enhancements.

Abu Dhabi, United Arab Emirates – Etihad Cargo, the cargo and logistics arm of Etihad Airways, is officially launching Sales Cockpit, a digital sales optimisation tool that will enable the carrier to enhance customer relationships and add value to its partnerships.

Etihad Cargo partnered with Netherlands-based Rotate in May 2023 to co-develop Sales Cockpit with the aim of utilising data and machine learning to improve customer service and gain a more in-depth understanding of the carrier's partners and customers. Using custom-built algorithms to analyse data, Sales Cockpit generates tailored and customisable recommendations on how users can strengthen customer relationships by identifying current and future opportunities.

Etihad Cargo and Rotate have completed the co-development and delivery of the first-of-its-kind tool. The carrier will now roll out Sales Cockpit globally, providing its commercial teams with access to updated data analysis and a real-time snapshot of Etihad Cargo's business on particular routes, with individual customers and by product.

Stanislas Brun, Vice President Cargo at Etihad Cargo, said: 'The successful co-development and completion of Sales Cockpit in partnership with Rotate will benefit Etihad Cargo's partners, as sales representatives and account managers are empowered by data to have more meaningful interactions with customers. The tailored recommendations provided by this innovative tool will help Etihad Cargo deliver a more efficient and seamless customer journey and boost sales, helping the carrier to develop stronger partnerships and help customers achieve their business objectives.'

Ryan Keyrouse, Chief Executive Officer at Rotate, said: 'Co-developing Sales Cockpit with an innovative partner like Etihad Cargo gave us unique access to an expert team to rapidly build and validate the solution. The collaboration helped maximise adoption, as both Head Office and local teams were involved throughout its development. We are immensely grateful to the whole Etihad Cargo team for the enthusiasm and energy they put into this project.'

Over 50 Etihad Cargo team members were involved in the co-development of Sales Cockpit, contributing over 1,000 of the total 6,000 development hours. During the development phase, Rotate and Etihad Cargo's steering team visited ten of the carrier's global stations in 20 weeks, allowing improvements to be implemented in real time following feedback from Etihad Cargo's teams.

Etihad Cargo's sales representatives and commercial teams will now be using Sales Cockpit globally to gain visibility of the carrier's key accounts across its entire network. This will enable them to benchmark regional performance and identify opportunities on a global scale to help customers meet their tonnage targets.

Brun concluded: 'Etihad Cargo and Rotate's partnership has enabled the carrier to provide its expertise to help unlock the full potential of digitalisation. Sales Cockpit will benefit not only Etihad Cargo and its customers but also has the potential to transform how other carriers in the wider air cargo community access the vast amounts of data available and use it to start having more meaningful and engaging conversations with their customers.'

Posted by : Abu Dhabi and Al Ain PR Network Editorial Team
Viewed 874 times
PR Category : Travel & Tourism
Posted on : Tuesday, March 12, 2024  10:41:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Previous Story : Zayed International Airport Terminal Named “Best Airport at...
Next Story : Etihad Airways Shares The Spirit Of Ramadan With Special Off...
Email this article Print this article

Share this article with your friends and followers
Back to Section Home

Related Stories

Most Viewed Press Release posted in the last 7 days
Catrice Launches Limited Edition About Tonight Collection for Ramadan 2024 [24979-Views]
SHEGLAM Unveils Exclusive Ramadan ‘Lunar & Stellar Box Set', across GCC countries. [23102-Views]
2023 Safest Year for Flying By Several Parameters [21525-Views]
Progress Report: Sustainability, Digitalization and Safety in Air Cargo [20398-Views]
F-16 Block 70 Jets Set Off on Historic Ferry Flight to Bahrain: A New Era in Air Defense [20281-Views]
Eid Gift Guide – Fragrance Edition [19568-Views]
Al Haramain Group shares its business growth by hosting UAE's largest Iftar for 5,000 people as it e... [15789-Views]
Watches & Wonders 2024 Unico: Hublot's Manufacture Calibre [15444-Views]
TCL Unveils World's Largest QD-Mini LED TV in Dubai [13974-Views]
Response Plus Holding Net Profit surges 68% to AED 49.39 million during 2023 [13747-Views]
Bremont introduces a new generation of its Supermarine diving watch series [12825-Views]
TAQA and JERA to develop Industrial Steam and Electricity Cogeneration Plant for Saudi Aramco Total ... [8922-Views]
SKIN111 inaugurates state-of-the-art 3000 sq. ft medical centre & aesthetics centre in Nakheel Mall... [7873-Views]
Khabib's Official Training Gloves Will Be Sold at Tooba Charity Auction in Dubai [7285-Views]
Xiaomi 14 Ultra Makes a Big Entrance in the UAE for the First Time [6570-Views]
Old Doha Port Joins the Dubai International Boat Show for the Second Year in a Row and Enters into a... [5730-Views]
Hotpack Global MD emerges Founding VC of Paper and Tissue Business Group at Dubai Chamber of Commerc... [5392-Views]
Make your Vishukkani last forever Tanishq Launches Exclusive Vishu Collection [4806-Views]
Cigna Healthcare Organizes Health Checks for Hundreds of Workers. [4748-Views]
Stay Hydrated This Ramadan with Rubicon's Organic Coconut Water [4464-Views]
RSS Facebook Twitter LinkedDin on Instagram
Top Sections
Top Stories