Ethara Launches Khibrah Programme Aimed at Pioneering the Future of Emirati Talent in Entertainment Industry

• Ethara empowering Emirati youth through Khibrah employment experience programme
• Part of Ethara’s strategic commitment to talent development in the region

Abu Dhabi, UAE, 24 October 2023: Ethara, the region’s leading entertainment, event management and venue operator powerhouse, has today announced the launch of its pioneering programme, Khibrah, which translates to ‘experience’. The programme is designed to empower and nurture young, dynamic, and talented UAE Nationals within the entertainment, motorsport, event, and venue operator sector. Building on the rich legacy of Ethara, Khibrah is a commitment to shaping the future of the industry and supporting the next generation of Emirati talent. 

The initiative features a one-year employment programme aimed at cultivating the leadership capabilities, skills, and knowledge of young Emirati graduates and UAE Nationals aged between 21 and 28, with a new group of aspiring event professionals joining the Khibrah programme each year. 

Offering a unique opportunity to gain valuable experience and explore a career path within the event, motorsport and venue operation industries, the programme provides comprehensive training and exposure to the inner workings of the sector, ensuring Khibrah helps bridge the gap between academic knowledge and practical expertise. 

Ahmed Lari, Chief Corporate Services Officer at Ethara, expressed his enthusiasm for the programme: “We are pleased to launch our new initiative, Khibrah, as part of our ongoing commitment to nurturing Emirati talent and contributing to the growth of the events and entertainment sectors in the UAE. Ethara’s legacy is built on delivering unforgettable experiences, and with Khibrah, we aim to empower the next generation of industry leaders who will continue to deliver on our mission and make moments that matter.”

As part of its ongoing strategic vision to support the regional economy, Ethara recognises the importance of Emiratisation and is dedicated to contributing to the UAE Government’s mandate of boosting the share of UAE National youth in the workforce. Khibrah aims to fulfil the aspirations of young Emiratis and increase Ethara’s Emiratisation target, while equipping them with core business knowledge and skills.