Abu Dhabi, UAE, 6 February 2024: BRED Abu Dhabi presented by Hypebeast, the region’s neo-culture festival, is bringing a fusion of cultures and beats to the capital with captivating performances from 25 to 27 April. Today, the festival announced its dynamic line-up of new global artists who push artistic boundaries and celebrate cultural diversity through the universal language of music.

Crafted and executed by experiential collective Brag in collaboration with the Department of Culture and Tourism – Abu Dhabi and Hypebeast, BRED was created to celebrate the region’s diverse collection of cultures and highlight the influence of neo-culture on music, fashion, sports, and art. Inspired by the essence of the “Born and Bred” idiom and the iconic allure of ‘Black and Red’ sneakers, Brag has designed a one-of-a-kind agenda grounded in hip-hop music, streetwear, art, and street food. Visitors are invited to explore diverse avenues of creative expression and foster meaningful connections with people from all walks of life during the five-day extravaganza from 24 to 28 April.

On 25 April, music lovers are promised a performance that will raise their spirits and get them grooving all night. Having commanded stages worldwide, from renowned festivals to iconic venues, J Hus will light up the BRED stage with chart-topping hits like ‘Did You See’, ‘Common Sense’ and ‘Bouff Daddy’. Anticipate an unforgettable evening immersed in the diverse sounds that have made him a global sensation.

British rapper AJ Tracey, who is known for his contributions to the grime and UK rap scenes, will bring a dynamic show featuring his popular tracks such as ‘Ladbroke Grove,’ ‘Butterflies’ and ‘West Ten’ on the same stage that night.

Metro Boomin and Offset will bring a sonic spectacle to the capital on 26 April. Renowned music producer Metro Boomin is celebrated for his ground-breaking contributions to hip-hop and trap, having produced hits for some of the biggest names in the industry. With an impressive discography including ‘19 & Boomin’, ‘Savage Mode’ and ‘Not All Heroes Wear Capes’, the artist is set to leave an indelible mark on the city’s music scene.

Offset, one-third of the iconic trio Migos, will bring his distinctive flow and charismatic presence for a night of infectious beats and dynamic rhymes, including ‘Ric Flair Drip’ with Metro Boomin, ‘Red Room’ and ‘Father of 4’.

American rapper and singer Don Toliver will take the stage on 27 April for an evening that will resonate with the soul. Renowned for his unique blend of hip-hop and R&B, the artist has graced stages around the world. Known for chart-topping hits like ‘No Idea’ and ‘After Party’, Don Toliver is set to deliver a captivating set for audiences of all ages at BRED.  Along with him, acclaimed artist Ty Dolla Sign will fuse R&B, hip-hop, and soul to keep the night alive. Audiences can look forward to tracks like ‘Paranoid’ a fan-favourite and ‘Or Nah’, an anthem that has dominated the charts.
Created exclusively for Abu Dhabi, the festival offers visitors a unique experiential and cultural platform that enables local and regional creatives to showcase their work next to global artists. By spotlighting the diverse talents of individuals from different walks of life, BRED continues to fulfil a shared desire among communities to come together in celebration of the various subcultures that exist side by side in the MENA region. Now in its second edition, BRED brings people from all over the world to the Yas Bay Waterfront.
Tickets are now available through BRED’s official website at bredabudhabi.com and ticketmaster.ae. Visitors can get their hands on the Festival Day Pass starting from AED 75 and the 5-Day Festival Pass starting from AED 495. Access to concerts from 25 to 27 April start from AED 125.
Visit bredabudhabi.com for more information about the festival and follow its social media channels for updates on festival timings, prices and the latest news.
Website: bredabudhabi.com
Instagram & TikTok: @bredabudhabi